Kim Kardashian spotlighted her “Kimsmas” marketing campaign by revealing a white minidress with fur and satin accents.

Kim Kardashian turned heads and timelines on December 5 with a putting white minidress that doubled as a visible centerpiece for her increasing “Kimsmas” vacation marketing campaign. The SKIMS founder shared a sequence of Instagram images displaying off the festive look, which fused winter whimsy together with her signature high-glam aesthetic.

The standout outfit featured a plunging neckline and outsized satin bows on the shoulders and chest, whereas a fake fur hem added a playful seasonal twist. Kardashian paired the gown with sheer lace tights, white heels trimmed with fur and a dramatic satin headband topped with a big bow.

She captioned the put up “Merry Kimsmas” with a Christmas tree and present emoji, persevering with the branding push that’s grow to be a fixture of her December content material technique.

This newest Instagram drop adopted her debut “Kimsmas Stay!” TikTok livestream on December 3: a 45-minute interactive purchasing occasion showcasing SKIMS’ vacation assortment. The printed marked the model’s first foray into reside social commerce.

Kardashian additionally launched her second SKIMS x The North Face collaboration this week, that includes winter-ready puffer jackets and technical outerwear alongside her signature shapewear.

Past clothes, Kardashian gave followers a glimpse into her dwelling’s elaborate Christmas setup, which she described as “insane” in an Instagram Story. The decor featured an indoor forest theme, additional cementing her all-in method to vacation branding.

She’s additionally been gifting SKIMS objects to family and friends as a part of her seasonal advertising and marketing rollout, leveraging her private model to drive engagement and gross sales.

The timing of the minidress reveal aligns with SKIMS’ vacation gross sales push, as the corporate ramps up its seasonal choices and movie star tie-ins main into the ultimate stretch of 2025.

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