Kylie Jenner is tapping into peak ’90s nostalgia, and followers can’t get sufficient.

The wonder mogul and actuality TV star turned heads as soon as once more in a sultry new marketing campaign for her style model, Khy, this time drawing clear inspiration from none aside from “Baywatch” icon Pamela Anderson.

Along with her make-up saved minimal and mushy, that includes a pure lip and shiny eyelids, Kylie Jenner’s look serves as a delicate nod to Anderson’s latest makeup-free appearances and stripped-back type.

Within the teaser video shared on social media, the 27-year-old billionaire stuns in a form-fitting crimson halter costume whereas donning a voluminous blonde updo paying homage to Anderson’s signature coiffure from her ’90s heyday.

Set in a moody lodge room, the video captures Jenner enjoying the a part of a glamorous however disenchanted bombshell. She sits silently at a desk earlier than nonchalantly pushing a glass of wine off the sting, letting it shatter dramatically on the ground.

The second feels equal elements retro and rebellious.

In a remaining scene, Jenner flashes a set of automotive keys hooked up to a crimson keychain emblazoned with the phrase “Khy” in white block letters. The model left followers guessing with a cryptic caption, “one thing’s coming…”

Whereas the promo seemingly teases new merchandise coming, followers could not ignore the truth that Kylie rocked platinum blonde hair.

“The hair !!” one X consumer wrote.

“Omg shut up!” one other mentioned.

“Okay, Ms. Pamela,” a 3rd wrote, referring to the one and solely Pamela Anderson.

Whereas Khy has been fairly profitable total, it hasn’t come with out some bumps within the highway.

Earlier this 12 months, the model was underneath fireplace as on-line critics accused the label of prioritizing revenue over practicality, branding it a “cash seize quick style retailer” in heated discussions throughout Reddit and social media platforms.

Whereas her sisters Kim and Khloé Kardashian have discovered huge success with SKIMS and Good American, respectively, Kylie’s Khy, which launched on November 1, 2023, has struggled to strike the identical chord with shoppers. Regardless of a powerful $1 million in gross sales throughout its first hour, many patrons at the moment are voicing issues that the model lacks accessibility and affordability.

“Is the model really doing properly? Is the excitement there? Is it a cash seize? Have you ever introduced one thing from Khy? Has she kinda misplaced her influence?” one Reddit consumer requested.

“The place does one put on this to? They’re sequin volleyball shorts,” one other requested, to which a 3rd jokingly replied, “Grocery retailer. Excellent for when it’s essential get some eggs.”