Kylie Jenner is catching warmth on-line after posting a TikTok advert for a pink “slicing jelly” product that critics are calling a glorified laxative promo, and the backlash is coming quick. The 28-year-old magnificence mogul appeared in a brief video for Foodology, plugging its viral Coleology Slicing Jelly stick whereas dressed head-to-toe in a curve-hugging pink latex mini as she prepped to go out for a becoming. Within the clip, Kylie Jenner instructed followers she’d added a “new favourite” to her “routine,” then rummaged by way of her purse and pulled out a number of “pomegranate-flavored slicing jelly” sticks.

She opened one on digital camera and tried to promote it as extra wellness than weight-loss, explaining, “This isn’t a typical jelly, it is a slicing jelly for like digestion, de-bloating.” Jenner additionally stated she began including it into her food plan as a result of her “objective is to snack much less for the brand new 12 months,” mentioning the little “dots” contained in the jelly had been chia seeds. “These little dots are chia seeds. So good,” she added, tagging Foodology and writing, “these are superb.”

The video ends with Jenner nonetheless snacking on the reddish jelly whereas sitting in a automobile, however whereas Jenner framed the product as a digestion-and-bloating helper, loads of viewers weren’t shopping for it, particularly given how the corporate describes it.

In accordance with Foodology’s personal web site, Coleology Slicing Jelly is “designed to help urge for food management, carbohydrate metabolism, and every day weight administration routines,” and consists of Garcinia Cambogia extract (HCA), which the model says “helps metabolic stability as a part of a wholesome life-style, with out sophisticated routines or capsules.” The web site additionally claims the jelly might be added to an individual’s routine “as a part of a balanced food plan” and will assist with digestion, regularity, carb administration, and blood sugar stability.

Nonetheless, the influencer-led “weight administration” angle, plus the visible of Jenner pushing a “slicing” product in a skintight costume, sparked criticism from customers who referred to as the promotion “irresponsible,” with some accusing the put up of echoing diet-culture ways that may be particularly dangerous to youthful viewers.

Reddit, particularly, went in.

One person mocked the optics of a mega-wealthy superstar hawking digestion merchandise, writing, “Instances are REALLY robust. ‘Billionaire’ Kylie Jenner is now promoting laxatives on TikTok.”

One other commenter questioned whether or not she even ate it on digital camera, claiming, “I used to be ready for her to eat it and she or he by no means did. She has it in her mouth as soon as and the digital camera cuts once more. Do individuals truly fall for this crap!”

Others piled on concerning the enhancing, with one joke studying, “three cuts to persuade us she took a single chew is definitely peak comedy,” whereas one other added, “Her face says she was touching and seeing that for the primary time and she or he had no thought what to do with it.”

The backlash wasn’t nearly authenticity. The truth is, it received private for some viewers who stated the promotion hits a nerve. One commenter wrote, “Individuals who want laxatives for use as supposed for respectable well being causes usually aren’t getting their recommendation from unqualified influencers on social media. As somebody who used to abuse laxatives 10+ years in the past, I’m unhappy to see that it’s turning into socially acceptable.”

And others simply straight-up questioned the logic of the advert’s timeline, with one person cracking, “in the event that they’re laxatives, why the hell would you eat it earlier than going someplace? lmao.”