Maybelline is formally entering into the vacation film season, and so they introduced two fan-favorite co-stars with them. Lacey Chabert and Dustin Milligan, who stole hearts in one among final yr’s largest festive movies, have reunited for “Possibly This Christmas,” a five-part microdrama mixing traditional vacation romance with a playful beauty-themed twist. The sequence, which debuted this week, faucets into the booming recognition of bite-sized storytelling whereas spotlighting one among Maybelline’s most beloved merchandise: the Immediate Eraser Concealer, broadly praised as a “holy grail” brightening method.

Advised over 5 cinematic, fast-moving episodes, “Possibly This Christmas” follows two neighbors whose vacation flirtation begins by way of the home windows of their New York Metropolis flats. What begins cute, cozy, and Hallmark-coded shortly spirals into one thing deeper.

“This vacation season, she’s concealing one thing, and he actually loves sizzling cocoa,” the voiceover stated within the trailer beneath. Then Chabert chimes in, “Possibly this Christmas might be totally different. Possibly, simply possibly, I can conceal who I actually am.”

Their candy winter romance turns into tangled in questions of phantasm, belief, and what individuals select to cover, leaving viewers to wonder if Lacey is concealing extra than simply darkish circles beneath her eyes. The microdrama format permits the story to really feel bingeable, fashionable, and completely timed for vacation scroll tradition.

Maybelline describes the venture as a recent, festive technique to merge magnificence with leisure. By weaving Immediate Eraser naturally into the narrative, the model brings the cult-favorite concealer into the highlight with out disrupting the story’s allure or chemistry between the reunited leads.

The Immediate Eraser method is understood for its brightening, hydrating texture, medium-to-full buildable protection, and skin-like end, qualities that made it the right product tie-in for a narrative actually themed round “what we select to hide.” The concealer is crease-resistant, non-comedogenic, and lasts as much as 12 hours, making it one of many model’s most viral multitasking favorites.

Followers of Chabert and Milligan’s final vacation venture have been loudly celebrating the surprising reunion. Their onscreen chemistry, half cozy allure, half rom-com pressure, was a significant a part of what made their unique pairing a vacation hit. “Possibly This Christmas” lets them lean into that dynamic once more, this time in a cleverly compact format designed for YouTube, TikTok, and ReelShort.

The microdrama was created with Ryan Reynolds’ manufacturing firm, Most Effort, which is understood for its witty, self-aware method to advertisements and branded storytelling.

For Lacey Chabert, returning to vacation storytelling felt as pure as slipping into a comfy Christmas sweater. “Everybody is aware of I really like telling vacation tales a lot, it is such an enormous a part of my life,” the actress informed PEOPLE. “It is a enjoyable little wink to the style. It is mild and kooky, and I really like that it has a cheeky twist.”

Reuniting with Dustin Milligan for the microdrama was a simple “sure” for Chabert, particularly for the reason that venture facilities round Maybelline’s Immediate Eraser Concealer, a product she says she’s “used for years.”

“The possibility to collaborate on a product that I truly love after which to try this with Dustin was actually only a dream,” she shared. Their reunion felt further particular coming off their hit movie Scorching Frosty. “I had such a beautiful time with him on ‘Scorching Frosty’ final yr, and this was such a enjoyable technique to inform a vacation story in a brand new format and to get to be collectively for a day on set.”

Milligan additionally weighed in, telling PEOPLE, “You do not want me to say the phrases ‘Queen of Christmas,’ however I’ll, and I did.’ Any alternative the place you get to reunite with someone that you simply loved working with and really had a component of pleasure within the work course of, it is so uncommon. However then to have that paired with truly doing one thing and telling a narrative whereby you get to play with among the narrative expectations to then land on that twist on the finish, to me personally, simply selfishly, that brings me much more pleasure.”