Lindsey Davidson, founder and CEO of Lenny, is making denim goals come true from her Studio Metropolis, California classic jean outpost.
Rachel Bilson, Whitney Port, Hannah Berner, Carole Radziwill, Katie Lowes, and extra are flocking to the vacation spot for completely worn-in Levi’s, Wrangler, Lee, and uncommon European types in each wash conceivable, plus Davidson’s professional eye.
“My connection to classic denim started early. I used to be a complete tomboy rising up and virtually lived in denims, so when it got here time to construct a model of my very own, it felt solely pure that it could middle on denim and the romance of classic,” she tells ET.
That adoration comes right down to the historical past woven into each pair she carries.
“We put a number of effort into discovering actually distinctive washes and silhouettes as a result of that is the magic of classic. No two pairs are the identical. What captivates me most about classic denim is the life it has lived earlier than you. … The whiskering, the fading, and the delicate imperfections are all a part of the attraction and what makes classic so particular and one-of-a-kind,” Davidson explains.
To make them much more authentic, the entrepreneur presents one-on-one in individual and digital appointments the place she gives tailor-made tweaks to the waist, hips, and seat for a flattering match, together with customized embroidery choices.
“One of the best tip for creating the proper pair of denims is to start out with a measurement that is near your individual. Lots of people suppose they should go up two or three sizes, however that basically solely works in the event you’re going for a dishevelled, outsized look.”
As a substitute, her method prioritizes the integrity of the denim and the individual sporting it.
“We solely supply customizations that make sense for that particular pair to make sure the match, high quality, and character stay intact. … By honing in on these key match factors, we are able to make considerate modifications that improve form and luxury whereas preserving the craftmanship of the denims,” she shares.
And whereas requests differ, one common want stays. “With regards to denim, everybody needs their booty to look good. … There is no higher feeling than sporting a pair of denims that matches you completely. It is the last word confidence booster.”
That spotlight to element and emotional understanding is precisely with It-girls gravitate towards her.
“Everybody, movie star or not, appreciates one thing private and intentional. … We take the time to grasp the match, the material, and the way somebody needs to really feel once they placed on their denims,” Davidson says.
“Denim will be such a battle for therefore many ladies, so our objective is to make the expertise enjoyable and supportive. … We love serving to individuals really feel good of their denims and with a pair that actually seems like them.”
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