A new London nightclub event, Land of the Giants, strictly admits only men measuring 6 feet or taller, igniting debates over discrimination and superficial standards.

Height Check at the Door

The ticketed party, hosted at venues like YOYO and One Ninety Four, enforces a height measurement for male entrants to foster an atmosphere ‘designed around height, presence, and status.’ Founder LeGrand, who stands at 6ft 5in, aims to make tall men the norm. Women face no such restrictions.

Footage from recent events captures shorter men being denied entry, highlighting the policy’s impact.

Influencer’s Strong Objection

Michael Legrande, a 5ft 3in influencer known as @shortkinglifestyle on TikTok, where he shares fashion and fitness advice for shorter men, calls the event ‘weird’ and exclusionary. Now engaged, he notes dating challenges for shorter guys already make life tough.

‘It’s weird to try to make individuals feel less than over things they can’t control,’ Legrande states. He views it as perpetuating a double standard, questioning if a weight-based entry rule would draw similar acceptance.

‘I believe that everyone is entitled to their own preferences. On the other hand, I find it difficult to believe it would have been socially acceptable to do the same with someone’s weight,’ he explains.

Legrande labels the event ‘shallow,’ designed to ‘spark outrage, create noise and get as much attention as possible.’ He adds, ‘Do I think it’s a great policy? No. Can I say I’m surprised this is coming from a nightclub? No. They’re quite superficial.’

Psychological Perspective

BACP-registered psychotherapist Sumeet Grover explains the cultural bias: ‘For men, tall has historically been seen as both better and superior. As children, people in positions of power and authority often appear physically bigger than us, and this early experience can shape an association between size and strength, influence, or capability in adult life.’

Grover criticizes public measurements: ‘We project power and potency onto taller men, even though height has very little to do with one’s intellectual or physical abilities. Measurement in front of an audience assumes that men have some special abilities to not feel the emotions of being judged, evaluated or shamed.’

Public Reactions and Protests

Online backlash compares the rule to forcing women onto scales or banning makeup. One commenter dubs LeGrand a ‘height supremacist,’ while another notes: ‘Now imagine one with a weighing scale at the entrance.’

4ft 11in TikToker Denz protested outside by holding a collection pot with a sign reading ‘Donate inches,’ turning rejection into humor. Two events have occurred so far, drawing widespread criticism.