Luisa Zissman, the 38-year-old Apprentice star, faces backlash from small business owners and fans after venting frustration over unsolicited PR packages cluttering her £8 million Hertfordshire mansion.

Podcast Complaints Ignite Debate

On her podcast LuAnna, co-hosted with Anna Williamson, Zissman described discovering a package at the gates of her Grade II-listed home, which she shares with Irish millionaire husband Andrew Collins and daughters Dixie, 15, Indigo, 10, and Clementine, 9.

“Someone had just put it there, didn’t want it, didn’t ask for it,” she said. “I opened it and saw the card which said ‘Hi Luisa, we’re local to you, we thought you’d like this’. I haven’t even taken it out of the box, it’s sitting in my boot room now.”

She added, “That’s a gift that I didn’t want, didn’t ask for and that has just been plonked on my doorstep. It’s just cluttering up my house.”

Fans and Entrepreneurs Call Her ‘Entitled’

The remarks, shared on the podcast’s TikTok, prompted swift criticism. Followers labeled her response as “rude and entitled.”

One commenter stated, “I’m sorry but just reply and say no thank you or donate unwanted items to charity/friends/family.”

Another small business owner shared, “As a small business I’d be so disappointed if I gifted something to someone and they said this.”

“Kindness costs nothing,” a third added. “If you don’t want it gift it to someone or hand it into charity and don’t mention it!”

Critics also noted, “She’s an influencer, shouldn’t that be part of the job?” and accused her of label snobbery for accepting gifts from high-end brands like equestrian label LeMieux while rejecting others.

Zissman’s Defense and Brand Preferences

Zissman clarified she welcomes products from brands she supports. “Genuinely, I will work with brands. LeMieux is an amazing horse brand I love, and I buy a lot from them,” she explained. “They reach out to me and say ‘would you like this’ and I’m like ‘oh my god, I love that!’ But it is something that I would genuinely buy.”

She recounted ignoring repeated direct messages from another brand on her equestrian account before receiving an unrequested package. “How have they got my address?” she questioned.

Supporters Highlight Privacy Concerns

Some fans defended her, emphasizing privacy breaches. “It’s not an influencer’s job to promote your products or discard them without permission,” one wrote. “You’re also missing the point of a brand breaching her privacy by leaving something at her property without her ever communicating her address.”

Others pointed to security risks if multiple packages signal her absence and the logistics burden for influencers handling volumes of gifts.

Recent Return to UK Home

Zissman returned to her 2.8-acre Hertfordshire estate in March after time in Dubai. She insisted the trip was planned for podcast recordings and brought her daughters due to potential flight disruptions, despite regional tensions.