The Mayor of Flavortown, Man Fieri, is sharing the true motive why he made a drastic change to his iconic look final week. The restaurateur was unrecognizable in an Instagram put up on his birthday, which amused all of social media.

Now, Fieri is sharing the small print of his makeover, and it has one thing to do with the upcoming Tremendous Bowl.

As reported by The Blast final week, Fieri shocked his followers on social media with a put up whereby he seemed radically totally different from his iconic model.

His spiky, bleached hair was gone, and as a replacement was brown hair neatly combed to the facet. Gone was his colourful and edgy wardrobe, and as a replacement was a long-sleeved checkered high tucked into khaki pants. He then stated he needed to have fun his 58th birthday as “only a Man” as a substitute of being “Man” earlier than blowing out his candles.

Many took to the feedback part to say that they did not acknowledge him in any respect, along with his son, Hunter, commenting that he seemed like an insurance coverage salesman.

It wasn’t executed only for laughs, nevertheless, as Fieri revealed that there is a motive for the makeover.

Days after debuting his new look, Fieri confirmed that it was executed in collaboration with tech firm Bosch and a brand new industrial.

The marketing campaign’s idea required the Meals Community star to make some huge adjustments, and he readily agreed. In an interview with Individuals, Fieri stated, “If you are going to go huge, go huge. They stated, ‘Nicely, are you able to shave your goatee?’ And I stated, ‘I might for this. That is such an essential industrial. That is such an enormous deal.”

Fieri’s new look was so totally different from his typical model that he even fooled his personal mom. He recalled sending a photograph to his mother, who requested, “Who’s that?” She even insisted that whereas it seemed like her son, she was satisfied it wasn’t him.

When he posted the brief birthday video on Instagram, many assumed that it was executed with AI. Nonetheless, a spokesperson from the corporate shared that no synthetic intelligence was used. As a substitute, they relied on computer-generated imagery.

“The video was shot with Man Fieri himself, and the Justaguy transformation was achieved utilizing high-end post-production visible results,” the spokesperson famous.

Fieri confirmed this and shared that he shot the industrial over two days on a number of units, utilizing a number of cameras. “It was the craziest 24 to 36 hours of my filming profession,” the chef added, noting the expertise was like taking pictures a film.

Followers will probably be joyful to know that whereas he shaved his beard, his iconic coiffure was spared. He wore a wig as a substitute, which he stated was a grueling two-hour course of.

The idea for the brand new industrial took months to develop, and it is the model’s purpose to spotlight Bosch’s innovation whereas incorporating humor to catch the viewers’s consideration.

Fieri boasted that Bosch wasn’t afraid to push the envelope when it got here to arising with a novel idea, and he promised that followers could be “questioning what they’re seeing” once they see the ultimate end result.

The brand new industrial with Fieri will probably be Bosch’s second time working an advert within the Tremendous Bowl. As reported by AdWeek, the corporate ran a industrial final yr that featured actor Antonio Banderas and a Randy “Macho Man” Savage lookalike.

Bosch Chief Advertising and marketing Officer Boris Dolkhani shared how 2025’s advert boosted the model. “Final yr’s debut sparked speedy momentum, and we have seen that vitality translate into stronger retail demand and model consciousness,” he shared.

This yr, they’re aiming to experience that momentum and up the humor additional to present audiences an unforgettable industrial.