September might mark the tip of summer season holidays and the dreaded return of early alarms, however Matthew and Camila McConaughey are proving that “again to work” doesn’t imply “again to boring.” The Hollywood energy couple is elevating a glass, with out pants, with their model Pantalones Natural Tequila, formally declaring it the “Official Tequila of Takin’ Care of Enterprise.” In true McConaughey trend, the Oscar winner unveiled a cheeky new promo shot that nails the model’s vibe. From the waist up, he’s all enterprise, laptop computer open, laser-focused, wanting like he’s able to deal with Q3 head-on. From the waist down? Completely pantsless.

For these actually “takin’ care of enterprise” on the go, the tequila model can also be heading to the skies. Beginning this fall, Pantalones cocktails might be served at eight of the busiest airports within the nation, giving weary vacationers the right excuse to swap layover stress for a cocktail buzz.

• Denver Worldwide (DEN)
• George Bush Intercontinental (IAH)
• John F. Kennedy Worldwide (JFK)
• LaGuardia (LGA)
• Minneapolis–Saint Paul (MSP)
• Newark Liberty (EWR)
• Philadelphia Worldwide (PHL)
• Ronald Reagan Washington Nationwide (DCA)

And it’s not simply the concourse bars. Choose in-airport eating places, like Prime Steakhouse at LGA, El Premio at IAH, and Vesper Tavern at EWR, are additionally leaping in on the enjoyable. Anticipate cheeky menu objects just like the Q3 Forecast Margarita and the Backside Line Bloody Mary to show enterprise journey into pleased hour.

Launched by Matthew and Camila McConaughey, Pantalones Natural Tequila is crafted from 100% Blue Weber agave and constructed to embody the couple’s life philosophy: daring, genuine, and all the time prepared for a very good story.

“We’re happy with the momentum since launch,” Andrew Chrisomalis, co-founder and chairman of Pantalones Natural Tequila, stated after the label went international. “At our core, Pantalones is a premium, USDA-certified natural tequila supplied at an reasonably priced worth level. That, paired with the enjoyable we’re having with our advertising, has really resonated. Matthew and Camila assist convey large consciousness, nevertheless it’s the standard and style of the liquid contained in the bottle that retains individuals coming again.”

In just a little over a yr, Pantalones has climbed into the highest three 750ml tequila manufacturers at Whole Wine, sitting proper behind trade giants Don Julio and Casamigos. The model moved greater than 100,000 instances in 2024 alone and is now accessible in additional than 10,000 accounts throughout 44 states. That surge in gross sales proves the success is constructed on extra than simply buzz.

“We’re a playful model with critical liquid,” Chrisomalis added. “That helps us stand out in a crowded class. We additionally launched with sturdy strategic companions and a transparent go-to-market plan, which helped us scale rapidly and present up in all the best locations.”

Not like most tequila labels that highlight custom and legacy, Pantalones proudly embraces a party-first perspective. The model thrives on being daring, playful, and approachable, a refreshing distinction in a market typically outlined by critical storytelling and dusty barrel imagery.

“Plenty of manufacturers on the market lean into heritage or mystique,” Matthew McConaughey defined. “We leaned into having enjoyable. We’re natural and award-winning, however we’re additionally lighthearted and have an irreverent vitality that invitations individuals in.”

That carefree perspective hasn’t stopped Pantalones from stacking up some critical accolades. In beneath two years, the model has snagged a number of awards, together with a Double Gold for its Añejo on the 2024 San Francisco World Spirits Competitors, edging out legacy labels that promote for a lot greater worth factors.