Global football icon Lionel Messi recently celebrated his 39th birthday with a special treat: a box of his own branded ‘Havanna x Leo’ biscuits. The Argentina captain marked the occasion on Wednesday, amidst a significant international tournament being held in North America.
A Sweet Celebration Amidst Tournament Success
Photographs from the birthday celebration show Messi surrounded by his national teammates, with the distinctive gold packaging of the ‘Havanna x Leo’ biscuits prominently displayed on a table. This personal indulgence comes after a remarkable start to his current tournament campaign. Messi has already scored an impressive five goals, ascended to become the all-time leading scorer in World Cup history, and played a pivotal role in securing his team’s advancement to the knockout rounds with a game to spare.
Understanding the ‘Havanna x Leo’ Biscuits
These special biscuits are a form of alfajores, a popular South American confection consisting of soft, dulce de leche-filled sandwich cookies. Havanna, a renowned Argentine confectionery company founded in 1947, is the country’s most recognized producer of these treats. The limited-edition ‘Havanna x Leo’ release features Messi’s personal branding.
The collaboration taps into a well-known habit of Messi’s. In 2023, a photograph of his breakfast – a coffee accompanied by a Havanna alfajor at Argentina’s training base – went viral. The marketing campaign also draws inspiration from a childhood anecdote, where a coach reportedly promised him an alfajor for every goal he scored.
Havanna has positioned the launch as a union of two significant Argentine institutions. A statement from the company expressed: “There are people who represent much more than the place where they were born. They represent a way of feeling, of dreaming, of never giving up, of inspiring us all. Leo Messi is one of them. Today, the path of that boy who played with his heart long before the cups and before his name traveled the world joins that of another Argentine classic, one that has accompanied generations for 78 years. With excitement and immense pride, we celebrate this journey that has just begun. The Havanna x LEO special edition is here.”
Each gold pack contains ten mini chocolate alfajores. These treats come with collectible wrappers designed to commemorate key milestones from Messi’s illustrious career. The special edition is available for a limited time.
Where to Purchase the ‘Havanna x Leo’ Biscuits
In Argentina, these specially branded biscuit packs are being distributed across Havanna’s retail locations. For consumers outside of Argentina, a select number of specialized retailers offer international shipping. In the United States, shoppers can find the ‘Havanna x Leo’ packs through online retailers such as The Argentino and Pampa Direct. Pampa Direct also extends its shipping services to Canada.
For those in the UK and Ireland, the specific ‘Leo’ edition may be less readily available in local stores. However, the aforementioned international shippers provide delivery to these regions. Casa Argentina, recognized as an official Havanna partner in the UK, also carries the product.
