Nike continues to deepen its connection to international soccer and native tradition with the launch of Toma LA, the primary chapter of its broader Toma El Juego initiative. Designed to highlight the colourful intersection of sport, id, and creativity in Los Angeles, Toma LA options bespoke soccer kits and attire created in collaboration with LA-based streetwear and skate manufacturers Paisaboys and Badfriend.
Each companions had been tapped to design match kits for neighborhood crews competing within the Toma LA finals on July 26. With a D.I.Y. method and a future-focused imaginative and prescient, Paisaboys and Badfriend every crafted distinctive participant jerseys and capsule collections that mirror the visible and cultural DNA of their respective neighborhoods. Their kits incorporate blended media, illustration, claymation, stenciling, and sculpture, blurring the traces between artwork and efficiency.
Neighborhood groups sporting the Badfriend x Nike kits embody Tradition FC, Soccer for Her, Home of 626, and Tiki-Taka. The Paisaboys x Nike kits might be worn by Insainz, La Comunidad, Toque, and Venice Seaside Soccer Membership (VBFC). These kits not solely unify every squad but in addition symbolize the distinctive cultural id of their LA communities.
Past the pitch, Nike and its collaborators have created a restricted capsule assortment that includes way of life variations of the match kits, together with unique tees and hoodies. Followers can get early entry to the collections on the Toma LA Finals occasion. A broader launch will comply with on July 31 at Niky’s Santa Monica and key Los Angeles retailers, together with Undefeated La Brea, Union LA, Homebred, Sally’s Footwear in El Monte, Bodega LA, Personal Sneakers Lengthy Seaside, and BAIT Melrose.
Toma LA is not only a match—it’s a motion celebrating the creativity, vitality, and variety of LA’s soccer and streetwear scenes. With this launch, Nike reinforces its dedication to supporting communities that form the way forward for sport and tradition alike.
