The Odyssey entertainment venue will rebrand as The O2 Belfast after securing a 10-year naming rights agreement with Virgin Media O2. This move integrates the site into a network of 21 O2-branded music venues across the UK.

Sponsorship Transition and Scope

The 11,200-capacity arena currently holds sponsorship from energy firm SSE, which expires in July. Virgin Media O2 then assumes sponsorship for the entire complex. The partnership extends to the Belfast Giants ice hockey team, based at the venue. Financial details remain undisclosed.

Leadership Welcomes Partnership

Odyssey Trust, the charity managing the venue, announced the change. Chief Executive Paul McMahon stated: “We are delighted to welcome O2 as the site’s new naming rights partner for The O2 Belfast. This partnership marks an exciting chapter and reflects our shared ambition to deliver unforgettable, world-class experiences for the people of Northern Ireland and beyond.”

The Odyssey complex features the main arena alongside the W5 science centre and Odyssey Place entertainment zone, anchored by a Cineworld cinema.