Pharrell Williams continues to create. He has launched VIRGINIA, a brand new inventive platform and model as an ode to his residence state. 

As per Hype Beast Pharrell Williams has simply added yet one more notch on his inventive director belt. This week he introduced the formation of VIRGINIA. The initiative will solely will function a inventive platform however can be an extra model he’ll oversee. Based on a press launch, VIRGINIA is “a direct connection between Pharrell and his viewers, providing a window into his inventive world. Rooted in his residence state of Virginia and reaching globally, it’s a vacation spot for music, neighborhood, limited-edition merchandise, dwell occasions, and boundary-pushing design.” 

Pharrell Williams expressed his imaginative and prescient for the platform in a proper assertion. “Virginia is the place I’m from, but it surely’s additionally who I’m creatively. It’s my area to dream, and a approach to join with people who find themselves dreaming too” he mentioned. Skateboard P can even leverage VIRGINIA as a model for attire, equipment and extra. The launch presents a number of objects carrying the label title starting from t-shirts, tote luggage, two-piece bikinis, seashore equipment and extra. 

Additionally included within the opening week is the a lot anticipated adidas Adistar Jellyfish. Initially teased earlier this yr, VIRGINIA is providing a raffle for these feeling fortunate sufficient to attain on the hyped sneaker early. “Crafted with a chilly cement building and a tailor-made match, this shoe presents a quiet assertion in consolation and composure,” reads product description. “No overt tech: simply type, stream, and Pharrell’s signature human method to design.”

VIRGINIA will dwell on Pharrell Williams’ Black Yacht Rock web site, the identical title of his quietly launched 2024 album.