Pip Edwards Enters New Era with Investment Firm
After two decades in fashion retail, 45-year-old Pip Edwards launches an investment company. She now backs ventures in wellness, health, and travel sectors.
Edwards attended a promotional event for Biolae, an Australian supplement brand targeting perimenopause and menopause, where she serves as an investor. She explained the career pivot stems from major personal changes. “I’ve been working really hard for 25 years and my son moved overseas, so I had a big life shift,” Edwards stated. “I’ve got all this experience, I have all this working knowledge, and I want to package it in a way that gives back, that I’m passionate about, that I can then invest in different ways.”
She emphasized prioritizing purpose over routine success: “You always do what you’ve always done, and you always get what you’ve always got. So I’ve had big life changes. Now, this is my time on my terms. My way. It’s a privilege to be able to do this.”
Deep Ties to Biolae and Perimenopause Experience
Biolae aligns closely with Edwards’ life. She entered perimenopause at 39 and openly discusses symptoms like hot flushes and exhaustion. At the Iceberg in Bondi Beach event, she addressed guests: “On the outside I probably looked exactly how I always have. Strong, in control, capable, even unstoppable, a fierce hustler. But behind the scenes I was struggling in a way I couldn’t explain.”
She described feeling “exhausted but wired, anxious for no reason, extremely emotional at times that didn’t make sense. Constantly in a confused state of mind, I felt deeply isolated and misunderstood.” As a shareholder and strategic advisor, Edwards views her role as personal: “This is life and it deserves to be understood, supported and spoken about openly. That’s why I’ve joined the team at Biolae and that’s why it’s a personal journey for me as well.”
She arrived chicly in blue trousers and a sheer white shirt, accompanied by her 19-year-old son Justice, and greeted friends including Jess Engels, Lucy Rosenberg, Michelle Bridges, Jules Sebastian, Bernadette Sukkar, Barbara Coombes, Laura Csortan, and Jana Hocking.
Bondi Beach Attack and Career Shift
In January, Edwards left Ksubi following the December 14 Bondi Beach terror attack, which shook her deeply. She and her friend Jess hid under a van, surrounded by gunmen during the assault near a Chanukah event.
Edwards recounted the ordeal on Instagram: the gunmen fired shots meters away as they left the beach. “The gunman fired his first round of shots right behind my girlfriend and I as we had just passed the bridge where they were standing,” she wrote. They ducked between vans, then under one as gunfire continued nearby.
On her Ksubi departure, Edwards clarified: “Everything was good. I just had a big life change.” Reflecting on the trauma, she noted: “There are silver linings to all of that and it’s perspective, and it’s what really matters. So, as dramatic as that was, and traumatic, you’ve got to be conscious about flipping the script.”
She focuses on self-care and family: “Looking after myself, looking after my son. Be happy. It’s actually easy to be happy when you make those choices for yourself.”
New Romance and Family Background
Edwards recently finds joy in a relationship with Sydney businessman Nicholas Nogarotto, director at Freshwater Strategy and non-executive director at Karitane. “I’m happy. Very happy,” she shared.
She was previously married to Ksubi co-founder Dan Single, with whom she shares son Justice.
