The WNBA’s latest franchise has a reputation. At present, Portland’s growth crew formally introduced its identification because the Portland Hearth, a nod to town’s spirit, resilience, and keenness for ladies’s sports activities.
Reviving the title of Portland’s authentic WNBA crew from the early 2000s, the Portland Hearth debuts a daring new look created by native company Undertake. The brand incorporates regional symbols together with Mount Hood, town’s iconic bridges, and a “Rose on Hearth” emblem that blends town’s floral icon with the fierce vitality of flame.
“As a metropolis that has lengthy championed ladies’s sports activities, Portland is able to reclaim its place within the WNBA and reignite its connection to the sport on the world stage,” mentioned Clare Hamill, Portland Hearth Interim President. “We’re thrilled to finish the journey of bringing skilled ladies’s basketball again to the Rose Metropolis, whereas honoring the legacy of the unique franchise to blaze a brand new, daring path ahead.”
The crew will name the Moda Heart house and start play in 2026. RAJ Sports activities, the group behind the latest acquisition of the Portland Thorns, owns it.
“Portland has lengthy stood on the forefront of ladies’s sports activities, and with almost 11,000 season ticket deposits to-date, this neighborhood has made it clear they’re able to embrace the return of ladies’s skilled basketball,” mentioned Lisa Bhathal Merage. “We’re proud to reignite the Portland Hearth and may’t wait to welcome new and longtime followers to the Moda Heart in 2026.”
To have fun the model launch, a fan occasion will probably be held on July 15 on the Moda Heart, adopted by International Ladies’s Sports activities Epicenter Week beginning on July 23. Merchandise is now obtainable at portlandfireteamshop.com.
