The ex-Prime Gear presenter was horrified by the costs at an upscale US grocery store, with a single strawberry being offered for an eye-watering £14 as he declared the shop’s bosses “want a slap”
Whereas many people are bagging offers with Tesco’s Clubcard or profiting from Aldi’s Tremendous Six, a US grocery store has grabbed consideration for doing the exact opposite – charging an eye-watering £14 for a single strawberry and a whopping £15 for a primary smoothie.
Erewhon is the offender behind these baffling costs. This luxurious grocery store chain, which boasts 10 shops all located in California, specialises in natural, sustainably sourced and health-conscious grub.
They’ve amassed a cult-like following, with LA’s rich and well-known typically seen shopping its aisles. The wallet-busting costs have sparked chatter on-line – with weekly procuring payments simply hitting the tons of and even 1000’s of {dollars}, main many to dub it the ‘world’s most out of contact’ grocery store.
Regardless of usually being frequented by prosperous younger Individuals kitted out in expensive yoga apparel, Erewhon not too long ago discovered themselves enjoying host to a really completely different sort of shopper.
Taking to his James Might Gin TikTok web page, the previous Prime Gear presenter explored the shop, guessing the costs of a few of its merchandise, experiences the Categorical.
Might, who runs a YouTube channel the place he whips up spam sandwiches and corned beef hashes, might not be the everyday kale smoothie-sipping buyer Erewhon goals for. However a lot to his followers’ delight, he nonetheless made the journey to see what was on provide first hand.
In a jaw-dropping discovery, the previous Grand Tour star was gobsmacked to search out natural pistachios with a sky-high value of $19.99 (round £15) – a whopping 5 instances greater than their humble £2.40 Tesco counterpart.
His amazement continued as he roamed the aisles, making wild guesses at costs from a $25 (£18) packet of acai powder to a $7.50 (£5.50) bag of crisps and an eye-popping $65 (£48) bottle of vanilla extract powder.
Nevertheless it was the “hydrogen-infused water” and an outrageously costly jar of hazelnut unfold priced at $27 (£20) that actually knocked him for six.
This led the flabbergasted 62 12 months outdated to blurt out in disbelief: “Is not that water? I imply water’s fairly easy compound, it is pure tremendous water… it is a con.”
Aggravated by the ludicrous value tags, Might could not resist ranting: “It isn’t $27, that may’t probably be $27. No person would ever pay $27 for that! Why is it $27… Everyone wants a slap.”
The video has since racked up 1.5 million views, leaving viewers in stitches and completely entertained.
This might very nicely spark an thought for a unusual phase in his ‘Our Man’ collection, a lot to the thrill of followers craving extra.
One fanatic commented: “I might fortunately watch a present the place that is all James does, at this retailer.”
Sadly, James missed out on making an attempt the store’s most talked-about merchandise – a $19 (£14) strawberry. Numerous consumers have posted clips tasting the berry, which works out at over $9 per nibble.
The hefty price ticket appears to be warranted because the fruit originates from Japan’s ‘Strawberry Kingdom’, which prides itself on their distinctive selection being completely candy with completely no tartness.
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