Liverpool-based five-piece Lady Group proceed their ascent to the highest of planet pop this week with the discharge of their newest single ‘Flink Pike’.
With it’s title derived from a Nordic expression that means “good lady” – a phrase typically used to explain younger ladies striving to fulfill unattainable expectations – the quirky sounding monitor sharply critiques the contradictory pressures positioned on females, questioning society’s inflexible definitions of femininity.
Produced by the band together with Maria Olsen Tollisen, the modern pop anthem serves because the comply with as much as the ladies earlier launch ‘Yay! Saturday’ which gained help from the likes of BBC Radio 1, BBC Introducing, The Line of Greatest Match and Sir Elton John.
Commenting on the one, the band say: “We see younger women attempting to carry out to the strain of being all the things directly and fully agreeable—getting the perfect grades, being the lifetime of the occasion, head of scholar council, and so forth. But it surely’s used to indicate how our expectations of younger women are a lot increased than these of younger boys.”
Filmed in Lady Group’s native Liverpool ballet studio, and impressed by the “meticulously crafted aesthetics of Sofia Coppola and Wes Anderson”, the songs accompanying music locations the band members in a surreal audition setting, the place they’re compelled to compete for approval.
In line with a press launch: “by means of refined gestures and expressions, their character and humour shines by means of, revealing the underlying stress between expectation and individuality for girls: Flink Pike.”
Watch the official music video for ‘Flink Pike’ beneath:
Made up of Katya, Maria, Thea, Mia, and Lil, rising British pop outfit Lady Group are 5 greatest associates who first met on the Liverpool Institute for Performing Arts,and have been inseparable ever since.
With their ethos rooted in full inventive management, making certain that each facet of their artistry – from songwriting and manufacturing to visuals – is led by ladies, the band take inspiration from fellow pop rule breakers together with Lily Allen, Moist Leg, Charli XCX and PinkPantheress.
Lady Group infuse their music with playful defiance and sharp social commentary. Their journey started at Liverpool home events, they usually proceed this grassroots custom with intimate gigs, membership nights, and a rising neighborhood of like-minded creatives.
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