Instagram/@robbiewilliams
Australian alcohol-free brew firm Heaps Regular has entered the UK maturity market with Robbie Williams, with the pop icon saying its growth on Instagram, teasing a number of extra collaborations, and asking followers to tag their favourite pubs and eateries within the UK for attainable deliveries.
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“Heaps Regular are heading to the UK and we’ve bought a number of enjoyable stuff within the works collectively,” Williams mentioned within the caption. They requested followers to remark by tagging venues to obtain samples or to buy on the model’s web site the place it was already on sale. The put up additionally had a hashtag: #toogoodtobewasted, clearly a nod to its non-alcoholic nature.
Followers went loopy, tagging native venues and personalizing their requests. One commented, “My favorite UK venue is my home if you wish to ship me some,” whereas one other tagged their bowling alley, “Bonus factors in the event you ship Rob for a gig there.”
The craze unfold throughout the ocean; Australians got here onboard with feedback like “The perfect Aussie non-alc beer that cash should buy,” whereas others hailed the worldwide growth of the model: “That is HEAPS HUGE!”
Transferring again to a extra pertinent dialogue, but considerably tangential to Heaps Regular: A fan shared a ravishing story of her late husband being “not a Williams fan” however loving “Really feel,” and, in his reminiscence, she is going to see the singer on his subsequent Australian tour.
Heaps Regular, with its craft-style alcohol-free brews, has made a splash in Williams’s endorsement sphere. Their cheeky title, a pun on Aussie slang, clearly strikes a chord; one fan jokingly responded, “That is heaps NOT regular,” in one of the simplest ways attainable.
Whereas Williams didn’t say a lot about what the close to future would seem like for the model, my feeling is that we’re coping with a number of extra issues than only a celeb shout-out. This might certainly be the opening of one thing monumental, understanding Williams and his penchant for surprising ventures (Keep in mind that UFO documentary?).
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The chatter is constructing whereas choose venues within the UK can be pouring out Heaps Regular brews for its drinkers-or maybe we should always say, sippers. If there’s any Mojo from Robbie’s pocket, these residing rooms may simply make the minimize alongside a number of pubs.
