Shaquille O’Neal is increasing his empire with the launch of his first signature perfume, a daring scent designed to embody power, confidence, and elegance.

The perfume, merely named Shaquille O’Neal, is now accessible completely at JCPenney for $55. The 4.2 oz / 125 ml eau de toilette will stay a JCPenney unique for six months earlier than rolling out to further retailers. Packaged in a smooth black bottle accented with gold and copper tones and signed by O’Neal, the design displays each authenticity and class.

The scent profile blends woody amber with vibrant prime notes of Bergamot, Grapefruit, and Black Pepper. At its coronary heart, Cardamom, Suede, and Benzoin create a clean stability, whereas Tonka Bean, Amber, and Musk present a heat, lasting base.

“This perfume is all about presence,” mentioned O’Neal. “It’s sturdy, clean, and leaves a mark, identical to I goal to do in all the pieces I tackle. I wished one thing luxurious however nonetheless inside attain, and that is it.”

The launch deepens O’Neal’s partnership with JCPenney, the place his Shaquille O’Neal XLG massive and tall line has been a buyer favourite for seven years.

“Perfume is likely one of the top-performing classes for JCPenney Magnificence, and our prospects love a terrific superstar scent,” mentioned Jo Osborne, SVP of Magnificence, Middle Core & Footwear. “Shaq has been an unimaginable associate, and we’re thrilled to develop that partnership by introducing his signature perfume.”

The Shaquille O’Neal perfume is on the market now at JCPenney shops and on-line at jcpenney.com.