Snoop Dogg has formally joined Staff USA because the first-ever Honorary Coach, marking a historic second for each the rap icon and the Olympic motion. Recognized for classics like “Drop It Like It’s Sizzling” and the youngsters’s favourite “Affirmation Music,” Snoop will convey his humor, positivity and cultural affect to encourage athletes forward of the Olympic and Paralympic Winter Video games Milano Cortina 2026.

Snoop introduced the position on LinkedIn with a Staff USA-style headshot, embracing his new title with “first day of faculty” vitality. As Coach Snoop, he’ll present assist, commentary, and inspirational moments to a whole lot of athletes, increasing on the thrill he sparked in the course of the Paris Video games, the place he grew to become a viral spotlight as a cheerleader, commentator, and torchbearer.

His first initiative is already making waves. The Coach Snoop x Staff USA assortment launches in December solely on Fanatics, with a portion of proceeds supporting Staff USA by fan funding.

Together with his trademark charisma, Snoop Dogg goals to raise crew spirit whereas serving to elevate consciousness and assist for the athletes representing the nation on the Winter Video games.