He’s greatest identified for his hip-hop anthems and is extensively considered one of many biggest rappers of all time, however now Snoop Dogg is branching out.
The 52-year-old American report producer joins an extended checklist of celebs dipping their toe within the soccer administration pool, having turn into the co-owner of Swansea Metropolis AFC.
Snoop—actual title Calvin Cordozar Broadus Jr.—invested within the Welsh footie group, admitting that he’s ‘proud to be a part of Swansea Metropolis’.
Hoping the gamers will drop it prefer it’s scorching on the pitch below his eye, he mentioned in a press release: ‘My love of soccer is well-known, but it surely feels particular to me that I make my transfer into membership possession with Swansea Metropolis.
‘The story of the membership and the realm actually struck a chord with me. It is a proud, working-class metropolis and membership. An underdog that bites again, similar to me.
‘I’m proud to be a part of Swansea Metropolis. I’m going to do all I can to assist the membership, and I look ahead to attending to know all my YJBS.’
Swansea Metropolis’s possession group plans to leverage Snoop’s movie star standing to reinforce the group’s profile.
The possession group mentioned in a press release: ‘To borrow a phrase from Snoop’s again catalogue, this announcement is the subsequent episode for Swansea Metropolis as we search to create new alternatives to spice up the membership’s attain and profile.
‘Snoop’s colossal world fanbase and viewers will definitely assist us do this, and he has made clear to us all through this course of simply how excited he’s on the prospect of becoming a member of the membership.’
On the A-lister’s love of the sport, they added: ‘Snoop has overtly shared his love of soccer and his need to be concerned within the recreation, and we count on his involvement to help us placing as aggressive a group as attainable out on the sector.
‘Throughout our conversations, Snoop spoke about having worn many soccer shirts with out ever having felt a membership to be the precise match for him. We’re delighted that placing on a Swansea shirt has confirmed to be that proper match.’
In the meantime, Swansea Metropolis chief govt Tom Gorringe is ‘delighted’ to have joined forces with the rap legend.
With Snoop’s enjoyment of soccer ‘properly documented’, he praised the star’s ‘ardour’ for the undertaking and ‘serving to [them] proceed to lift the profile of the membership to as vast an viewers as attainable.’
The announcement could seem random, however Snoop beforehand teased some form of involvement with the membership by unveiling their residence jersey for the 2025-26 season on-line to his tens of millions of followers.
Moreover, a mural of Snoop is about to be unveiled on the membership’s stadium to ‘mark taking his place as a part of [their] membership possession’.
As estimated by Movie star Web Price, it’s mentioned Snoop has an general internet value of round $160million (£119.5m).
After all, that is removed from the primary time a music or appearing legend has determined to dabble in sport by spending their tens of millions.
Most notably, in 2020, Wrexham AFC acquired big monetary funding from actors Rob McElhenney and Ryan Reynolds.
Their takeover noticed the membership enter a complete new period of success and propelled it into the worldwide highlight by means of their docuseries, Welcome to Wrexham.
Because the collection aired and the longtime friends have continued getting caught in, the membership has constructed an sudden worldwide fanbase and, after struggling financially, generated over $35m (£26m) in income final 12 months.
In 2014, One Route pop star Louis Tomlinson additionally confirmed his takeover of his beloved Doncaster Rovers, with the membership later signing him on a one-year non-contract deal, permitting him to play in charity video games.
There are a lot extra examples, from Olly Murs investing in Coggeshall City for six years earlier than stepping right down to concentrate on music in 2022, to Jade Thirlwall turning into a shareholder in native membership South Shields in 2020 and Stormzy taking on AFC Croydon Athletic in 2023.
Principally, multi-millionaire celebs shopping for footie golf equipment isn’t new—even Delia Smith has shares in Norwich Metropolis—so right here’s hoping Swansea Metropolis is destined for extra greatness below the Doggfather.
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