StubHub has launched its 2025 12 months in Dwell Experiences report, providing a snapshot of the artists and tendencies shaping the brand new period of touring. From blockbuster acts like Coldplay and Kendrick Lamar to rising stars throughout a number of genres, dwell leisure is getting into a transformative part.
Ok pop continues its fast rise in america. In accordance with the report, Ok-pop occasions have grown 520 p.c in lower than three years, now accounting for 10 p.c of all stadium reveals. The style has developed from a worldwide area of interest to a significant driver of large-scale touring.
Latin music additionally expanded its world footprint. Unhealthy Bunny particularly noticed a 50 occasions improve in worldwide demand, whereas regional Mexican artists climbed StubHub’s prime rating lists. Practically 12 p.c of Latin followers now come from outdoors the Americas, signaling the style’s widening attain.
Nation music skilled a wave of latest curiosity, fueled by the Cowboy Carter impact, and Beyoncé’s crossover second introduced in first-time nation patrons who had beforehand bought pop or hip-hop tickets.
StubHub additionally highlighted the rising nostalgia financial system. Legacy artists are inspiring followers to journey, with 60 p.c of ticket patrons crossing state or worldwide strains to revisit the music of their previous.
