The shoot highlights his weight reduction, cowboy persona, and nation life-style, with scenes of him chopping wooden, using a horse, and lounging outdoor.
Followers praised the visuals as daring and polished, whereas Submit Malone referred to as the expertise a confidence enhance.
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Submit Malone Goes Nation Stylish In SKIMS Debut, Exhibits Off Camo Briefs
Malone lately stripped right down to nothing however underwear for his debut in Kim Kardashian’s Skims marketing campaign.
The 30-year-old rapper-turned-country singer, born Austin Richard Submit, stars within the newest menswear drop for the billion-dollar model. The gathering highlights Realtree camouflage boxers, tees, and fleece loungewear, shot in opposition to the rugged landscapes of Utah.
In a single putting photograph, Malone poses in camo Skims briefs that flaunt each his noticeable weight reduction and his determine, leaving little to the creativeness.
One other shot exhibits him leaning into his nation persona with a cowboy hat to finish the look. The country ranch backdrop ties all of it collectively, with photos of him chopping firewood, using a horse, and lounging outdoor.
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Talking concerning the marketing campaign with GQ Journal, the “Pour Me A Drink” hitmaker admitted the shoot was a confidence enhance.
“It was actually a whole lot of enjoyable, it made me really feel like a good-looking son of a b-tch.” Requested how he ready for the shoot, Malone laughed: “Simply a whole lot of fried rooster. I attempted to bulk up a little bit bit, nevertheless it did not work.”
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The Rapper Says The Underwear Marketing campaign Is ‘Unhealthy-ss, It is Nature, It is Lovely’
The brand new marketing campaign, which marks Malone’s first for Kim Kardashian’s billion-dollar model, casts him in full country-star mode.
For Malone, the setting could not have been extra becoming. “It is badass, it is nature, it is stunning,” he advised GQ when requested about capturing outdoor.
And when it got here to sporting the daring camouflage briefs, the “Pour Me A Drink” singer could not be happier.
“It is superior, it is comfy. It is actually simply an incredible deal. I am actually comfortable and actually honored to be part of this marketing campaign and undertaking,” Malone mentioned.
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Kim Kardashian Praises Submit Malone, Says The Singer ‘Embodies The Spirit Of The SKIMS Man’
Followers wanting to snag the identical look will not have lengthy to attend, because the SKIMS Males’s drop, that includes Malone’s camo underpants, goes dwell August 21 on the model’s web site.
Founder and CCO Kim Kardashian additionally praised the collaboration, calling Malone the proper face for the launch.
“Submit Malone really embodies the spirit of the SKIMS Man together with his easy power and elegance, which actually shine by way of on this marketing campaign,” she mentioned, per Individuals Journal.
Kardashian added, “This launch is an enormous second for us, not solely as a result of we’re increasing our menswear line, but in addition as a result of we’re introducing our new heavyweight fleece, which takes consolation and high quality to the following stage. Having Submit lead the marketing campaign simply felt like the proper match.”
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Followers Go Wild Over Submit Malone’s SKIMS Marketing campaign, However Some Are Involved About His Weight Loss
The Malone x SKIMS marketing campaign shortly drew reactions on-line from excited followers.
An individual, admiring the country vibe, wrote, “Lovely individual and exquisite palomino horse.”
Others have been a little bit extra direct with their reward. “As if he wasn’t already sizzling as f-ck!! Now he rides a horse,” one consumer quipped.
“The third pic is gonna be hanging subsequent to my mattress so I can sleep peacefully,” mentioned one other.
The visuals additionally earned applause for his or her polish.
“These photos are so on model..advertising and marketing staff PROPS! They got here out beautiful, with visible excellence,” a person famous.
Nonetheless, amid the reward, some followers expressed concern, asking why he was “so skinny.”
Somebody even joked, “extra like Submit Ozempic Malone.”
Submit Malone Balances Fatherhood, Chart-Topping Nation Album, And New Nashville Bar
Malone has had little downtime recently, together with his SKIMS partnership being only one a part of a packed yr.
On the private aspect, he is embracing life as a father to his younger daughter, whereas professionally, he is been transferring at full velocity.
In July, Malone capped off “The Huge -ss Stadium Tour” alongside Jelly Roll, a three-month run that crisscrossed North America starting in late April.
The tour adopted the discharge of his first nation document, “F-1 Trillion,” which dropped in August 2024.
The undertaking stormed to the highest of the Billboard 200 and delivered a string of hits, amongst them the Morgan Wallen duet “I Had Some Assist,” Blake Shelton collaboration “Pour Me a Drink,” Luke Combs function “Man for That,” and fan favourite “What Do not Belong to Me.”
