Sydney Sweeney not too long ago climbed the enduring Hollywood signal to advertise her upcoming lingerie line, reportedly backed by Jeff Bezos.
Though the actress had a filming allow, she didn’t obtain approval to the touch or scale the landmark, which raised potential considerations about trespassing or vandalism.
Sydney Sweeney, recognized for her high-profile social life and model partnerships, has additionally been within the highlight for her relationship with Scooter Braun.
Article continues under commercial
Sydney Sweeney Stirs Controversy With Hollywood Signal Stunt
Sweeney has reportedly sparked controversy after scaling the famed Hollywood signal as a part of a promotional stunt for her upcoming lingerie model.
Footage shared by TMZ reveals the “Euphoria” star climbing onto one of many landmark’s huge letters and inserting a number of bras on show whereas a manufacturing crew filmed the scene.
At one level, Sweeney and her group had been seen atop the construction, hanging lingerie throughout the signal utilizing a makeshift clothesline.
Based on sources cited by the information outlet, the shoot was supposed to generate buzz for Sweeney’s new lingerie enterprise, which is reportedly financially backed by Amazon founder Jeff Bezos.
Article continues under commercial
Whereas the actress reportedly secured a filming allow via FilmLA, she allegedly didn’t obtain authorization to bodily climb or contact the historic monument.
The Hollywood Chamber of Commerce, which oversees the signal, confirmed to the outlet that no approval was granted for such exercise.
“There was no permission granted to do that as is required,” the group said. In consequence, Sweeney may doubtlessly face penalties associated to trespassing or vandalism, although no official motion has been introduced.
Article continues under commercial
The Actress Was Slammed For Her Newest Promo Stunt
On social media, Sweeney obtained some warmth too from some followers who described her as “unlikable.”
An individual on X wrote, “She simply comes up with extra methods to be unlikeable and ineffective,” whereas one other merely mentioned, “Ship her to jail.”
A 3rd particular person famous, “I imply, after promoting her water she bathed on… Nothing would shock me.”
Nevertheless, amid the backlash, some discovered Sweeney’s stunt to be fairly entertaining, arguing that she “did nothing fallacious.”
“This feels like one thing Cassie would do in Euphoria,” somebody joked whereas referring to her “Euphoria” character.
Article continues under commercial
Sydney Sweeney Juggles Performing, Lingerie Launch, And A-Record Social Scene
Information of Sweeney’s lingerie line first surfaced final summer season, with sources describing it as a private venture she had been quietly growing for over a yr.
Whereas finest recognized for her appearing, Sweeney has additionally constructed a fame as a model ambassador, partnering with firms resembling HeyDude, Bai drinks, Dr. Sasquatch, and Levi’s.
Reflecting on her busy schedule, she instructed Empire, “I really like working. I really like having to juggle a number of issues on the identical time. I do not actually sleep a lot, however I do finest once I do not sleep a lot.”
“The Anybody However You” star has additionally maintained a robust presence in elite social circles, attending high-profile occasions resembling Bezos and Lauren Sánchez’s lavish marriage ceremony in Venice, the place she was seen interacting with different celebrities, together with Tom Brady and Orlando Bloom.
Article continues under commercial
Lately, Sweeney has been within the highlight resulting from her publicized relationship with music government Scooter Braun.
Sydney Sweeney’s Cassie Stars As OnlyFans Creator In ‘Euphoria’ Season 3 Trailer
In the meantime, Sweeney’s appearing profession continues to realize momentum: as “Euphoria” gears up for its extremely anticipated Season 3, the place her character, Cassie, takes a provocative new flip as an grownup content material creator launching an OnlyFans-style web page.
The brand new trailer affords a glimpse into the daring storyline: one scene reveals Cassie wearing a brown corset with canine ears and a tail, straddling a doghouse and giving a playful smile to the digicam.
One other clip options her filming content material on all fours on a mattress with a chew toy in her mouth, solely to be interrupted by her soon-to-be husband, Nate.
Article continues under commercial
In a voiceover, Elordi’s character says, “I work all day, and my bride-to-be is spread-eagled on the web,” to which Cassie responds, “I used to be simply making content material.” The trailer additionally teases a celebration that seems to be the couple’s marriage ceremony, with the pair smiling at an extended desk adorned with orange and pink florals.
HBO’s official Season 3 logline hints on the season’s deeper themes: “A bunch of childhood buddies wrestle with the advantage of religion, the potential of redemption, and the issue of evil.”
Sydney Sweeney Hints At Closing Season As Cassie On ‘Euphoria’
Sweeney mentioned her return as Cassie throughout Selection’s Energy of Girls occasion in Los Angeles final October.
“Maintain on to these dildos,” she joked to E! Information. “It is Cassie, what do you anticipate?” “The Housemaid” star additionally indicated that this season could mark her ultimate efficiency as Cassie.
“That is really my final week filming. It will be tremendous bittersweet,” she shared. “I grew up with all these individuals. I filmed the pilot once I was 20 and Season 1 once I was 21, so it is undoubtedly a loopy expertise having a personality with you for therefore lengthy.”
She added. “I get the privilege of working with a whole lot of the identical crew and the solid for such an extended period of time, and that normally does not occur.”
