Sydney Sweeney points sharp response to backlash over American Eagle denims advert

Hollywood star Sydney Sweeney has lastly addressed the firestorm of controversy that erupted earlier this 12 months over her denims advert for clothes agency American Eagle. The Euphoria actress, 28, sparked fierce criticism over the marketing campaign, which launched with the tagline ‘Sydney Sweeney has nice denims’ — with many evaluating the play on the phrase ‘denims/genes’ to rhetoric surrounding eugenics and white supremacy.

The advert noticed Sweeney, posing in a pair of American Eagle denims, saying: ‘Genes are handed down from guardian to offspring, typically figuring out traits like hair coloration, character, and even eye coloration. My denims are blue.’ After this, a number of retailers within the US reported that the actress’ voting data present her being a registered Republican, though she has not publicly spoken about this. It even led to President Donald Trump showering reward on the marketing campaign, saying: ‘I like her advert.’ (Image: Michael M. Santiago/Getty Pictures)

LONDON, ENGLAND - OCTOBER 17: Sydney Sweeney attends the "Christy" Headline Gala at the 69th BFI London Film Festival at The Royal Festival Hall on October 17, 2025 in London, England. (Photo by Samir Hussein/WireImage) — Now, Sweeney has addressed the backlash for the primary time in a brand new interview with GQ, the place she downplayed the fuss and remained unapologetic. ‘I did a jean advert,’ she defined. ‘The response was positively a shock, however I like denims. All I put on are denims. I’m actually in denims and a T-shirt each day of my life.’ (Image: Samir Hussein/WireImage)

Mandatory Credit: Photo by John Salangsang/Shutterstock (15482940sd) Sydney Sweeney 77th Primetime Emmy Awards, Arrivals, Los Angeles, California, USA - 14 Sep 2025 — She moist on to confess she was stunned by the eye from Donald Trump, saying she had targeted on her work fairly than the US President’s response. ‘It was surreal…it’s not that I didn’t have that feeling, however I wasn’t pondering of it like that,’ she mentioned. ‘I sort of simply put my telephone away. I used to be filming Euphoria each day.’ When requested to deal with the claims that the advert promoted ‘genetic superiority’ she informed the reporter: ‘I feel that when I’ve a problem that I need to talk about, folks will hear.’ (Image: John Salangsang/Shutterstock)

LONDON, UNITED KINGDOM - OCTOBER 17: Sydney Sweeney attends the UK premiere of 'Christy' during the 69th BFI London Film Festival at the Royal Festival Hall in London, United Kingdom on October 17, 2025. (Photo by Wiktor Szymanowicz/Anadolu via Getty Images) — Her response to the query has sparked a wave of help from some followers, who took to social media to reward the actress for the best way by which she dealt with the query. ‘Critically we’re on the level for a younger lady needing to feel sorry about being engaging as a result of she inferred she likes her genetic code,’ one fan wrote. One other added: ‘The Sydney Sweeney “has good genes” adverts aren’t about white supremacy. There isn’t any “racist undertone”, until you select to place it there.’ (Image: Wiktor Szymanowicz/Anadolu through Getty Pictures)

Sydney Sweeney wearing white dress and necklace and blonde bob. — Others highlighted the distinction between the reporter and the actress, suggesting she appeared nervous whereas Sydney remained composed. ‘It’s a distinction in seeing a white individual that has been shamed into disdaining her immutable qualities, versus one who’s simply dwelling her life,’ one particular person wrote. (Image: Cindy Ord/VF24/Getty Pictures for Vainness Honest)

Mandatory Credit: Photo by Matt Baron/BEI/Shutterstock (15629644bi) Sydney Sweeney Variety's 2025 Power of Women, Los Angeles, California, USA - 29 Oct 2025 — Nonetheless, the advert isn’t the one time the actress has come beneath scrutiny recently. Sweeney – who performs trailblazing feminine boxer Christy Martin within the upcoming biopic Christy – additionally made headlines just lately for the sheer silver robe she wore to Selection’s current Energy Of Girls occasion, with some remarking on the contradiction between her outfit and her speech. (Image: Matt Baron/BEI/Shutterstock)

US actress Sydney Sweeney attends the special presentation of Christy at the Princess of Wales theater during the Toronto International Film Festival (TIFF) in Toronto, Ontario, Canada, on September 5, 2025. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images) — She mentioned: ‘I’m not a fighter within the ring, however I recognise one thing of myself in [Christy Martin]. I do know what it feels wish to be underestimated, to have folks outline you earlier than you’ve had an opportunity to outline your self. I do know what it feels wish to need to show that you simply need to be right here, to be seen, to be taken significantly. However each one among us has our personal battle, and Christy reminds us all that energy doesn’t look loud typically, and typically it’s nearly getting again up time and again, irrespective of who’s watching.’ (Image: VALERIE MACON/AFP through Getty Pictures)

No Merchandising. Editorial Use Only. No Book Cover Usage. Mandatory Credit: Photo by Everett/Shutterstock (15427452a) CHRISTY, Sydney Sweeney as Christy Martin, back right: Ben Foster, 2025. ph: Allie Fredericks / ? Black Bear /Courtesy Everett Collection Christy - 2025 — Her speech divided opinion, with some being vital on social media. ‘You’re proper. Nobody is aware of hardship like a skinny, blonde, straight, white lady lol,’ one commented, as one other urged she was ‘carrying a costume that places her physique on show greater than her message.’ (Image: Everett/Shutterstock)

Mandatory Credit: Photo by John Salangsang/Shutterstock (15482940rz) Sydney Sweeney 77th Primetime Emmy Awards, Arrivals, Los Angeles, California, USA - 14 Sep 2025 — The actress isn’t any stranger to controversy. Again in 2022, images from her mom’s sixtieth celebration confirmed members of the Sweeney clan carrying pink ‘Make Sixty Nice Once more’ baseball caps and ‘Blue Lives Matter’ T-shirts. On the time Sweeney mentioned: ‘An harmless celebration for my mother’s milestone sixtieth birthday has became an absurd political assertion, which was not the intention.’ Chatting with GQ UK, she later added: ‘Actually I really feel like nothing I say can assist the dialog. It’s been turning right into a wildfire and nothing I can say will take it again to the proper monitor.’ (Image: John Salangsang/Shutterstock)

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Sydney Sweeney points sharp response to backlash over American Eagle denims advert

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