Sydney Sweeney is ready to launch a brand new lingerie line, with a billionaire reportedly backing her.
The model is claimed to be related to the personal fairness agency Coate, which lately obtained a $1 billion funding from Jeff Bezos.
Sydney Sweeney has beforehand labored with different lingerie manufacturers, together with Parade and Frankies Bikinis.
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The Lingerie Model Is A ‘Big Undertaking’ For Sydney Sweeney
Weeks after Sydney Sweeney was noticed at Jeff Bezos and Lauren Sanchez’s marriage ceremony in Venice, it has turn out to be even clearer why the actress attended the ceremony regardless of not being buddies with the couple.
In keeping with reviews, she has plans to launch a brand new lingerie line that seems to be backed by the tech billionaire.
Bezos, as reported by Puck, had invested $1 billion in a personal fairness agency, Coate, whose companion Ben Schwerin is tied to the lingerie model.
Whereas the Emmy-nominated actress has but to verify the information herself, a supply near Sweeney claimed the road is launching “very quickly,” in accordance with Us Weekly.
For now, the title of the model and the kind of lingerie to be offered stay a thriller, however what is definite is that it’s a “big undertaking.”
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“This has been an enormous undertaking for her and one thing she’s been engaged on for the final yr,” the supply added in regards to the 27-year-old.
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The Actress Has Collaborated With Different Lingerie Manufacturers In The Previous
The launch of the lingerie model appears lengthy overdue, provided that Sweeney had beforehand collaborated with different lingerie manufacturers.
In 2021, she turned the superstar face of Parade’s lingerie model, starring in a marketing campaign lensed by Donna Trope.
For the marketing campaign, the star wore a lot of punchy, brightly coloured items that includes ultra-lightweight, silky mesh. Many of the assortment elevated by 3x, selling inclusivity for its customers.
Except for Parade, Sweeney additionally collaborated with Frankies Bikinis in 2023. The model and the actress teamed as much as launch a group titled Love Letters by Sydney Sweeney.
The attractive assortment featured swimwear and ready-to-wear items with delicate embroidery, lace particulars, romantic transparencies, ruffled jacquards, and a wide range of silhouettes.
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In the meantime, Sweeney has additionally served as a model ambassador for the Italian vogue home Miu Miu since 2022 and has been ceaselessly noticed carrying the model’s iconic designs.
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Sydney Sweeney’s Bathwater Cleaning soap And Different Enterprise Strikes
The actress has been on a roll lately relating to monetizing her picture and model.
Previous to launching her lingerie line, Sweeney despatched followers right into a frenzy by collaborating with Dr. Squatch to provide cleaning soap bars made along with her very personal bathwater.
It turned out to be a genius thought because the cleaning soap offered out in mere seconds for $8 upon its launch and subsequently appeared on eBay for as excessive as $2,000.
Throughout a chat with E! Information in regards to the enterprise transfer to promote her bathwater, Sweeney boldly admitted that it was truly her thought: “I pitched it.”
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Following the launch of the bathwater cleaning soap, Sweeney introduced a brand new partnership with ice cream franchise Baskin-Robbins for the introduction of the “Candy on Sydney Menu,” a limited-time providing that debuted on July 1.
The particular providing celebrated the actress’s long-time love of Baskin-Robbins with two colourful creations.
“Baskin-Robbins has been a part of my life for so long as I can keep in mind — it is the place quite a lot of nice recollections had been made, and I nonetheless discover myself going again fairly usually,” Sweeney mentioned, per The Mirror. “Rainbow Sherbet has all the time been a favourite, so attending to see it featured like this feels actually particular.”
The Actress Does not Imagine In The ‘Girls Empowering Different Girls’ Narrative
Final yr, Sweeney mirrored on her expertise working in Hollywood throughout a candid Q&A for Self-importance Honest‘s 2025 Hollywood subject.
Within the interview, she criticized the fashionable notion of ladies empowering different ladies, noting she has seen extra circumstances of profitable ladies bashing younger abilities.
“It’s extremely disheartening to see ladies tear different ladies down,” Sweeney informed the publication on the time, seemingly referencing her feud with feminine producer Carol Baum, who had tried to query her seems and abilities.
“Particularly when ladies who’re profitable in different avenues of their trade see youthful expertise working actually laborious — hoping to attain no matter goals that they might have — after which attempting to bash and discredit any work that they’ve achieved.”
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Talking additional about her expertise, Sweeney claimed that the “ladies empowering ladies” narrative is a mirage.
“None of it is taking place,” the “Euphoria” star added. “All of it’s faux and a entrance for all the opposite sh-t that they are saying behind everybody’s again.”
Sydney Sweeney Claims Most Girls Are ‘Raised’ To See Every Different As Competitors
Sweeney additionally defined the explanation behind her opinion, pointing to the way in which ladies are sometimes raised to view one another as competitors.
She remarked, “I imply, there’s so many research and totally different opinions on the reasoning behind it. I’ve learn that our complete lives, we had been raised—and it is a generational downside—to imagine just one girl could be on the high. There’s one girl who can get the person. There’s one girl who could be, I do not know, something.”
The “Sharp Objects” star additionally famous that this societal stress has made ladies “really feel like they should struggle one another or take that one girl down” quite than collaborate to get to their targets.
