Whereas Trent saved it lighthearted, the backlash surrounding Sydney Sweeney’s marketing campaign has been something however.
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Trent Sweeney Responds To Sydney Sweeney Backlash
Trent Sweeney, a employees sergeant within the U.S. Air Power, playfully responded to the viral outrage by sharing an Instagram submit celebrating his current navy promotion, full with a tongue-in-cheek nod to his personal “good denims.”
“It’s them good denims,” Trent wrote over a photograph of his official certificates, clearly referencing the tagline on the heart of Sydney’s American Eagle marketing campaign.
He adopted up with a submit exhibiting himself in uniform receiving the certificates, captioning it, “I’m excited for this subsequent step in my profession and thank everybody that’s been part of it to date.”
Huge sister Sydney gave her stamp of approval by liking the submit.
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American Eagle Points A Assertion
Sydney Sweeney’s American Eagle marketing campaign is receiving criticism for a “denims/genes” pun that some say echoes eugenics and white supremacy rhetoric.
Proper-wing voices are celebrating the advert as a pushback in opposition to “wokeness.” pic.twitter.com/Q6LkOoAqbi
— Pop Crave (@PopCrave) July 29, 2025
The “Euphoria” star’s partnership with American Eagle, half of a bigger model deal, got here beneath fireplace for a tagline, “Sydney Sweeney has nice denims.”
The marketing campaign video, which options Sydney cheerfully discussing hereditary traits and ending with the road “my denims are blue,” was slammed by some left-wing critics as “canine whistle” content material selling eugenics, Western magnificence beliefs, and even alleged Nazi propaganda.
In response to the controversy, American Eagle issued an announcement defending the marketing campaign, emphasizing it was by no means about something apart from denim.
“This marketing campaign is and all the time was concerning the denims. Her denims. Her narrative,” the corporate mentioned. “We are going to proceed to honor the distinctive methods everybody wears their AE denims with confidence. Nice denims flatter everybody.”
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Trump Praises Sydney Sweeney Amid Backlash

As Sydney Sweeney continues to face backlash from critics accusing her American Eagle advert of selling eugenics and white magnificence requirements, she’s discovered an unlikely supporter in President Donald Trump.
Throughout an impromptu press gaggle earlier than boarding Air Power One in Allentown, Pennsylvania on Sunday, Trump lit up when knowledgeable that the “Euphoria” star is a registered Republican.
“Oh, now I really like her advert,” he mentioned with a smile, referring to the now-viral denim marketing campaign. “You’d be stunned at how many individuals are Republicans. That’s one I wouldn’t have recognized, however I’m glad you advised me that.”
Trump didn’t hesitate to supply his stamp of approval, “If Sydney Sweeney is a registered Republican, I feel her advert is implausible.”
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Michael Rapaport Defends Sweeney
Because the backlash over Sydney Sweeney’s American Eagle advert continues to dominate headlines, actor and comic Michael Rapaport is stepping in to defend the actress, and he’s not holding again.
In a fiery Instagram video, Rapaport slammed the net mob who’re accusing Sweeney of selling white supremacy and eugenics by way of her now-infamous “nice denims” marketing campaign. The “Deep Blue Sea” star made it clear he doesn’t know Sweeney personally, and has by no means even seen an episode of “Euphoria,” however mentioned the outrage is totally out of hand.
“Who offers a f-ck who’s registered as what?” Rapaport mentioned, reacting to headlines that exposed Sweeney is a registered Republican. “Republican, Democrat, Impartial, or regardless of the f-ck they wish to do.”
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He went on to blast the assaults in opposition to the actress, calling them “bullying and harassment” fueled by baseless assumptions.
“This can be a younger 27-year-old woman that’s being bullied and harassed,” Rapaport continued. “You don’t assume her crew of highly effective brokers and attorneys dotted each I and ran every little thing up the flagpole to try this American Eagle denims marketing campaign, and impulsively she’s a Nazi? And it’s white supremacy? Go away her the f-ck alone.”
Sydney Sweeney Heckled At Film Premiere Over American Eagle Advert Controversy

A number of days in the past, Sydney Sweeney discovered herself face-to-face with real-world backlash, this time at her personal film premiere.
On Sunday night time, the “Anybody However You” star arrived on the Hollywood premiere of her new movie “Americana,” stepping out of a black SUV dressed to impress. However as she made her means towards the venue, issues took a tense flip when a girl within the crowd started shouting at her.
“Cease the advert, that’s being racist!” the heckler yelled, referencing Sweeney’s now-infamous American Eagle marketing campaign.
The lady wasn’t seen on digicam, however her voice rang out clearly in video footage captured on the occasion.
Sydney didn’t acknowledge the comment and saved strolling, remaining poised and unbothered as she disappeared into the theater.