SZA took over Vans as Creative Director and dropped a dreamy marketing campaign constructed round her favourite kicks and artistic imaginative and prescient.
SZA simply locked in a serious energy transfer with Vans and she or he’s not simply lending her face—she’s operating the entire inventive present now.
The “Kill Invoice” singer scored the title of Creative Director in a brand new multi-year collaboration with the skatewear big and she or he’s already placing her stamp on all the pieces from visuals to kicks.
The debut marketing campaign, shot by Sophie Jones and styled by Alejandra Hernandez, facilities across the Knu Skool—a chunky ’90s-inspired sneaker that SZA’s been rocking for a minute.
“In Vans, I be happy!” she mentioned. “I’ve been sporting Knu Skools and different types for years; they’ve at all times had an ethos I join with. As Creative Director, my mission is to indicate that pleasure, neighborhood, creativity, and trend are all nonetheless intersectional. That humanity, tradition, and connection are nonetheless the entry factors. I’ve realized that bravery and curiosity are the cures for uncertainty; it’s a life-style and Vans champions that spirit. They stand the place I stand, and I’m honored to ask an entire bunch of individuals to face Off the Wall with us.”
SZA’s new position means she’ll be hands-on in shaping future drops and campaigns with Vans.
She’s not simply speaking about it—she’s constructing the world she needs to see, and welcoming others in too.
