Emmy-nominated sports activities broadcaster Taylor Rooks has added a brand new title to her already spectacular résumé, the first-ever Passenger Princess of the Crown Royal Rig. Crown Royal is celebrating its fifth 12 months because the Official Whisky Sponsor of the NFL by taking its fan-favorite Rig on the highway to 10 marquee matchups this season. However this 12 months, there is a royal twist: the Rig is on a mission to crown Passenger Princesses (and Princes) nationwide, stunning the actual MVPs of recreation day, the followers who carry the vibes, with premium ticket upgrades and unforgettable experiences.

When requested what it means to step into the function of Passenger Princess, Rooks could not disguise her pleasure. “Any time somebody tells me I am the Passenger Princess, I simply begin smiling,” she laughed. “My job is bringing the vibes, bringing the thrill, setting the tone, but in addition actually sharing this actual mission of generosity that Crown Royal has set the tone for. Celebrating the followers, giving again to the folks that have actually made the sport what it’s.”

Rooks just lately stunned followers at Arrowhead Stadium throughout the Chiefs–Ravens showdown, the place she obtained the gang hyped whereas serving to fortunate followers rating instantaneous seat upgrades. “That was most likely my favourite facet, getting hype for them once they sat within the Crown Royal Rig seat and honked the horn for an opportunity at upgraded tickets,” she advised The Blast.

The Crown Royal Rig is bigger than life, a hand-painted, purple 18-wheeler that includes huge double casks and customized design work from a New Orleans artist. And when it rolls into city, the expertise goes past the truck itself.

• Climb into the Royal Seat and take a look at their luck at honking the horn for recreation day upgrades.
• Meet NFL legends, like Chiefs icon Tony Gonzalez.
• Take pleasure in signature Crown Royal cocktails and giveaways.
• Pack Purple Baggage for army members by the model’s ongoing Purple Bag Undertaking.

“It is all in regards to the followers,” Rooks defined. “You are strolling away with recollections, connections, and perhaps even upgraded seats. And if you get to do issues like give again, packing purple luggage for the army, that simply makes it much more particular.”

Rooks’ first outing as Passenger Princess gave her a front-row seat to Kansas Metropolis’s electrical soccer tradition. “Chiefs followers are among the greatest. They’re loud, they trip for his or her group, and when Kansas Metropolis has a soccer recreation on the town, it is like a vacation,” she mentioned.

She beloved watching followers line up for an opportunity to fulfill Tony Gonzalez and listening to tales of lifelong dedication to the Chiefs. “A lot of sports activities is private,” Rooks mirrored. “Typically individuals inherit their groups from their household, and it turns into a part of who you might be. Kansas Metropolis embodies that loyalty. It is greater than you, but it surely additionally belongs to you.”

Past the Crown Royal partnership, Rooks is preserving her eyes on the evolving NFL season. She praised Josh Allen and the Payments, highlighted breakout receivers like Quentin Johnston and Puka Nacua, and famous shock storylines corresponding to Daniel Jones’ resurgence.

“I am actually into the journeys and tales of gamers,” she mentioned, including that with Daniel Jones, “individuals weren’t speaking about him after he left the Giants, they did not really feel like he was an amazing quarterback when he will get into conditions, however now he is enjoying on the high so it has been very nice to observe Daniel Jones.”

She additionally shouted out her personal Falcons, particularly rookie sensation Bijan Robinson, and referred to as the Lions a group to observe.