Avgusta can’t take your name proper now. She’s busy releasing her new single, the 2000s-styled pop banger, “Proper Now.”
The energetic monitor is customized made for dancing out your heartbreak — on the dance ground or in your subsequent social media video. It’s additionally a showcase for the worldwide singer’s highly effective voice. Simply 21 years outdated, Avgusta has a sound that appears mature past her years.
Launched on September 12, “Proper Now” makes it clear that Avgusta could also be younger, however her scars are actual. The lyrics inform a well known story. She put her belief in somebody who didn’t recognize her, who instructed her again and again that she wasn’t sufficient. Now that she has moved on, discovering happiness and success on her personal, right here come the cellphone calls.
Now you’re blowing up my cellphone
Sitting within the studio listening to my cellphone ringtone How’d you get my quantity although?
I’ve instructed you a lot instances, final time was way back
After a number of extra strains, Avgusta lets the ache and heartache fly away as she belts out the motivational refrain, “I do know you’re pondering ‘bout me proper now.”
Avgusta began her musical journey at an early age. Amidst a global upbringing in London and Austria, she started vocal classes on the age of 8. Then got here her first skilled recording session at Bravo Data in Tbilisi, Georgia, the place she sang covers by such vocal titans as Christina Aguilera, Beyoncé, and Rihanna. She launched her first single when she was 11.
A number of years (and a number of other managers) later, Avgusta grew to become disillusioned by the music business. She says, “My kindness and belief was being taken benefit of. The music business is just not simple… It’s actually onerous to belief anybody.” When you may’t belief anybody else, the perfect factor is to belief your self. And that’s precisely what Avgusta did, setting off on her self-managed path on the age of 19.
All of that onerous work, ache, and self-determination has paid off with Avgusta’s debut single, “Proper Now.”
The high-quality manufacturing of “Proper Now” is stellar. In the course of the “blowing up my cellphone” verse, vocal and digital results emulate ringtones. The opening hook consists of crunchy bass hits anchoring descending vocal strains and echoing percussion. However the principle focus is Avgusta’s voice. From low-octave quick quasi-rapping to higher-octave full-throated energy, the singer shows a variety, by way of notes and tone high quality.
Avgusta constructed out the construction of the tune in her residence studio, the place she additionally recorded the vocals. She says, “Recording a tune for me may be very intimate. I’m actually grateful that I’ve the power and privilege to personal the proper gear to have my mini-studio arrange at residence.” Then she despatched it off to her sound engineer, Misha Komlev, who produced the beat, blended, and mastered the monitor. With components of the tune that evoke the Caribbean vibes of Rihanna, and different components that really feel like a Girl Gaga dance combine, Avgusta and Komlev have created an undeniably catchy dance monitor certain to resonate with followers of many genres.
Along with her artistry, Avgusta can also be concerned behind the scenes. This consists of managing different artists, drawing on her personal expertise working with many managers. Above all, her purpose is connecting with listeners. She says, “From the underside of my coronary heart, I actually love connecting with my followers. It makes me so joyful to see that my music brings pleasure to others.”
Though Avgusta manages herself in the meanwhile, she did point out that if she crosses paths with a supervisor who has the identical visions as her, she could be open to working collectively on advancing her profession.
Avgusta additionally launched a banging music video! Working together with her long-time director Jon Vulpine, they put a storyline collectively and turned the imaginative and prescient into actuality. The music video has plenty of critics talking very positively concerning the launch, and the fan base is certainly beginning to construct up.
“Proper Now” is the proper end-of-summer motivational dance monitor for anybody who has ever felt underappreciated. Stream it in every single place — proper now.
Take heed to Avgusta’s “Proper Now” on the hyperlink under:
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