Grammy-winning producer DJ Mustard is making waves outdoors the studio with the launch of his very personal condiment. In a becoming partnership with Heinz, the Compton native has dropped a limited-edition Chipotle Honey Mustard, formally turning into the model’s first-ever “Chief Mustard Officer.”
The brand new taste marks Heinz’s first mustard innovation in over a decade and is now out there solely via Amazon, Goal, and Walmart, however solely whereas provides final.
The marketing campaign rollout cleverly consists of Kendrick Lamar and Lefty Gunplay’s monitor “TV Off,” with the viral “MUSTAAAAARD” ad-lib making an ideal soundtrack for the announcement. The monitor initially caught fireplace final November and now has a brand new life because the soundtrack for Mustard’s foray into the meals world.
Initially introduced again in February, the collaboration displays a deeply private connection for the beatmaker. “This collab coming to life is a giant deal and one thing that has been many years within the making for me,” stated Mustard. “Everybody is aware of me for my beats and sound, however what they don’t know is that cooking and grilling is a large a part of my life. I’m on the grill each probability I get. I’ve been utilizing HEINZ since I used to be a child, so partnering with them is one thing I’ve all the time wished to do.”
Kraft Heinz’s North America Chief Advertising and marketing Officer, Todd Kaplan, echoed the joy: “Very like HEINZ, Mustard is somebody who goes all in when he creates one thing to place out into the world. It’s been nice to collaborate with him on so many ranges, as this partnership will manifest in an incredible new sauce remix that we all know our collective followers will love.”
The DJ-turned-culinary curator can be working with Heinz on a collection of recipes that includes the brand new sauce, giving followers much more methods to expertise his signature taste. With extra surprises deliberate, this appears to be like like the start of a flavorful new chapter for Mustard.
