Simply in time for HBCU homecoming season, Interscope Geffen A&M Data is doubling down on its dedication to supporting Traditionally Black Faculties and Universities by way of music, tradition, and neighborhood engagement. The label has introduced the following chapter of its HBCU-focused marketing campaign with the discharge of Homecoming SZN Compilation Vol. 2, a vinyl-exclusive assortment celebrating the spirit of Black faculty custom.
Constructing on final yr’s profitable partnerships with Howard College, Tennessee State College, and Texas Southern College, Interscope is increasing its footprint in 2025 by linking with Hampton College, Clark Atlanta College, and Alabama State College. This yr’s activations transcend music – the rollout consists of campus occasions, reside performances, scholar profession alternatives, and monetary contributions to every college.
As a part of the marketing campaign, Interscope will donate three {dollars} to every companion college for each merchandise bought from the Homecoming SZN collection, whereas additionally offering direct funding for educational, cultural, and student-led initiatives. The label emphasised that every college will obtain equal monetary assist.
Homecoming is greater than a practice at Hampton College. It’s a cultural anchor that brings generations of alumni dwelling. Hampton College President Darrell Ok. Williams spoke on the collaboration, stating that the partnership with Interscope provides college students a chance to precise themselves creatively whereas honoring the establishment’s proud legacy.
The Homecoming SZN Vol. 2 marketing campaign formally launches October 22 at Howard College, the place Interscope will host a campus pop-up that includes DJ Blaccmass, giveaways, meals, and shock appearances from Interscope artists to assist kick off Howard’s Homecoming Week. From there, the tour strikes to Clark Atlanta College, highlighted by a reside efficiency from Large Boogie throughout CAU’s official Homecoming Live performance on October 22, with further occasions scheduled on campus all through October 24 and 25.
Along with reside experiences, Common Music Group’s tradition advertising and marketing workforce, °1824, will develop profession pathways for HBCU college students by opening purposes for paid part-time roles in content material creation, social media manufacturing, public relations, reside occasion technique, and extra. College students will probably be working straight contained in the music trade ecosystem whereas staying rooted on campus.
Homecoming SZN Compilation Vol. 2 is offered now completely on vinyl and options an elite lineup that speaks on to the soundtrack of HBCU tradition. Tracks embrace Kendrick Lamar’s TV Off, Large Boogie and GloRilla’s Bop, Wealthy Boy’s Throw Some D’s, Rae Sremmurd’s Come Get Her, Rob49’s Wthelly, Mustard and Migos’ Pure Water, Ella Mai’s Boo’d Up, Eve’s Tambourine and extra. Every taking part college will obtain a customized vinyl version with distinctive cowl artwork, whereas a client model will probably be out there at choose retailers.
Laura Carter, EVP and Head of City Advertising and marketing at Interscope Geffen A&M Data, says the motion has solely begun.
HBCUs have at all times been a basis of Black excellence, innovation, and tradition. Music strikes by way of these campuses like a heartbeat, so it makes excellent sense for Interscope to spend money on what these faculties symbolize. Homecoming SZN Vol. 2 isn’t only a compilation – it’s a salute to the marching bands, the drumlines, the yard, Greek life, alumni love, and all the pieces that makes HBCU homecoming season unmatched.
Extra college partnerships and Spring 2026 tour dates are anticipated to be introduced quickly because the label continues its year-long mission to construct with HBCUs throughout the nation.
