Jay Wong, proprietor of J Wong Boutique, has constructed a reputation for himself as a one-of-a-kind collector and seller within the sneaker and collectibles scene—incomes his spot as a standout presence at Fanatics Fest NYC. His sales space is a magnet for followers of all ages, showcasing all the pieces from uncommon Pokémon playing cards to extremely sought-after toys and sneakers that spark pure nostalgia.

Wong’s journey started humbly in 2012 with a dream that mixed artwork, hustle, and sneaker tradition. “Again then sneakers have been booming, the market was value round $4 billion,” Wong remembers. “I figured, why not journey that wave—flip some merchandise, make some cash, and keep away from the standard 9 to five grind?”

That gamble paid off. What began in a basement in Queens was a fully-fledged sneaker store in Manhattan, simply blocks from Instances Sq.. However like all nice entrepreneur, Wong knew learn how to pivot. After a decade within the sneaker recreation, he dove headfirst into the exploding world of collectibles, from Pokémon to classic toys—becoming a member of a worldwide market that now exceeds $20 billion.

“In simply three years of doing collectibles, I’ve performed greater than I did in my first ten years with sneakers,” Wong says. “This shift gave me the liberty to journey the nation, join with collectors, and curate objects that convey individuals pleasure.”

At Fanatics Fest, his J Wong Boutique show is filled with gems—fastidiously curated objects that resonate with die-hard followers, informal collectors, and curious newcomers. What makes his presence so thrilling isn’t just the stock, however the ardour behind it.

Operating a enterprise like this isn’t simple, and Wong is the primary to confess it. “There are days I don’t eat as a result of there’s a lot work to do,” he says. “I’m continually on social media, watching developments, and determining new methods to succeed in my viewers.”

His grind is relentless, however his imaginative and prescient is evident. With simply $20,000, he opened a boutique that’s now a vacation spot for sneakerheads, classic toy lovers, and card collectors alike. He buys, sells, trades, consigns, and even repairs sneakers—and now his stock has advanced into one thing even broader.

“I at all times inform everybody: it’s a must to work onerous to have the ability to succeed on this market,” Wong says.

That very same hustle is on show at Fanatics Fest NYC, the place J Wong Boutique is bridging the previous and current, mixing pop with collectibles in a approach that feels private, curated, and timeless. His sales space is greater than a store—it’s a celebration of tradition, reminiscence, and entrepreneurial spirit.

Comply with J Wong Boutique for uncommon finds!

(Photograph by Bryan Bedder/Getty Photographs for Fanatics)