Advanced and ESPN have formally teamed as much as launch a multi-week partnership, celebrating the grand opening of the brand new Advanced New York flagship retailer in SoHo and the debut of the improved ESPN app. The collaboration, which runs from August 22 by means of September 6, brings collectively the worlds of sports activities, tradition, and vogue.

The launch occasion was headlined by a efficiency from the legendary hip-hop duo The Clipse, who took the stage on September 22, 2025. The duo carried out their traditional hits and songs from their new album, energizing the gang and marking a serious second for the celebration.

The partnership transforms the Advanced New York retailer into an “ESPN universe.” The area contains a large show of stacked CRT TVs, LED panels, and flat screens showcasing ESPN highlights and reversion footage. Attendees can even work together with the legendary SportsCenter desk, discover uncommon archival attire, and buy unique merchandise.

As a part of the multi-week activation, Advanced will host an ESPN US Open Watch Get together on Saturday, August 30. The occasion might be open to the general public, providing followers an opportunity to observe stay US Open matches and key school soccer matchups whereas taking pictures on the SportsCenter desk.

The collaboration can even function a particular partnership with streetwear model Hellstar. From September 5-6, Advanced will current an unique ESPN x Hellstar assortment alongside Hellstar’s 5-12 months Anniversary Assortment. The shop will endure an entire Hellstar takeover for the occasion, with the limited-edition merchandise out there solely on the Advanced NY location.

(Photograph credit score: Fritz Metayer for Advanced)