True Faith, the enduring city informal life-style model, is kicking off its Fall 2025 season with a strong assertion, launching its ICONS marketing campaign starring multi-platinum rapper GloRilla and viral streaming character Duke Dennis. The collaboration brings collectively two distinguished voices who, regardless of representing totally different worlds, share a core message of confidence and originality.
The marketing campaign arrives on the heels of a monumental 12 months of progress for the model, which has made waves with daring, culture-shifting collaborations that includes main artists like Megan Thee Stallion, Anitta, Sexyy Crimson, and YG. True Faith continues to show its place as a model that champions daring confidence by aligning with in the present day’s most related and genuine voices.
Headlined by GloRilla and Duke Dennis, the ICONS 2025 marketing campaign captures a technology entering into its energy and rewriting the foundations. Fusing True Faith’s iconic model DNA with the fearless power of what’s subsequent, the gathering is about extra than simply vogue—it’s about presence and confident model.
Identified for her explosive power and uncooked authenticity, GloRilla is a musical powerhouse who instructions consideration with a method and lyrical circulation that empower her followers. She exhibits up with real-life storytelling and a message that cuts by the noise. “True Faith stands out for its iconic designs and logos that talk for themselves, nevertheless it’s about far more than simply model,” stated GloRilla. “It’s about being assured and proudly owning precisely who you might be. I’m proud to accomplice with a model that’s so actual and conjures up on a regular basis with an authenticity that also hits.”
Alongside her, Duke Dennis brings a signature model, fast wit, and a cultural affect that’s unimaginable to disregard. As a drive within the streaming house, he challenges stereotypes and highlights the multidimensionality of in the present day’s creators. “It’s an honor to accomplice with True Faith, a model that embraces hip-hop, gaming and tradition,” stated Duke Dennis. “The marketing campaign is all about displaying up boldly and fully your self, and that’s precisely how I constructed my platform, by being actual with my neighborhood each step of the way in which.”
Collectively, GloRilla and Duke Dennis characterize the subsequent technology of icons who’re actively shaping how we scroll, stream, and present up. The Fall 2025 ICONS assortment itself fuses True Faith’s signature denim and daring graphics with a right-now sensibility. Designed to be blended, matched, and lived in, the gathering consists of luxe energetic units, varsity jackets, throwback graphics, and outfits that outline what it means to be confidently true.
“The 2025 ICONS marketing campaign celebrates the core values which have helped outline True Faith for greater than twenty years—authenticity, individuality and self-expression,” stated Kristen D’Arcy, CMO and Head of Digital Progress at True Faith. “This 12 months, we’re extremely excited to carry that daring spirit to a brand new technology by partnering with GloRilla and Duke Dennis, two dynamic artistic forces who completely embody what it means to be iconic and Personal Your True.”
