Underneath Armour not too long ago introduced its “Way forward for Footwear” occasion to New York Metropolis, giving media, influencers, and tastemakers an unique take a look at the model’s upcoming improvements. The personal gathering, held at The Sohotel, centered on the launch of the brand new UA Halo assortment.

Visitors on the occasion have been handled to extra than simply the Halo line. They’d the chance to discover the design course of for the brand new assortment, interact with model representatives, and take a look at different future footwear merchandise, together with items from the Mansory line and UA Sola sneakers.

A spotlight of the occasion was a dialogue between Yassine Saidi, Chief Product Officer at Underneath Armour, and movie star stylist Bobby Wesley. The dialog centered on the rising intersection of sport and music tradition. Wesley mentioned his expertise styling Underneath Armour ambassador Gunna, whereas Saidi outlined the model’s imaginative and prescient and future improvements aimed toward persevering with to ascertain Underneath Armour as a frontrunner within the footwear area.