Tottenham faces backlash for introducing a Peppa Pig merchandise line in its club shop while struggling to avoid Premier League relegation. The team sits 18th in the standings, two points from safety with four matches remaining.

New Peppa Pig Collaboration

The club partners with the popular children’s TV show to offer six Peppa Pig-themed items. Fans can buy four hat varieties, each priced at £15. Options include a bobble hat featuring the Spurs logo alongside Peppa and George, a cap with ‘Let’s Play’ and George holding a Spurs foam finger, a pink-themed cap showing George in a white kit numbered two bouncing a football, and a bucket hat displaying Peppa and George in white kits with the Spurs badge and ‘Let’s Play’ slogan.

Additional products feature a backpack with Peppa, George, and the Spurs badge, plus a scarf showing Peppa in a Spurs kit, the ‘Let’s Play’ phrase, and the club emblem.

Past Partnerships and Events

This marks the second collaboration, following Peppa and George mascots attending a north London match last month. The club schedules meet-and-greet sessions with Peppa Pig at the Tottenham Experience on May 4 and May 16.

Fan Reactions

Rival supporters quickly mock the launch on social media amid the relegation fight. One user comments, ‘Not to worry Spurs fans, your club may be on the brink of relegation, but at least they have just released a new Peppa Pig collab.’ Another posts, ‘Doubt this will get a squeal of approval from Spurs fans.’ A third notes, ‘They need the money tbf. TV money in Championship can’t be anywhere near as good.’

Even Tottenham fans join the criticism. One writes on X, ‘On the brink of relegation. At least we have Peppa Pig merch to show for it.’ Another adds, ‘Lads we are on the brink of relegation.’