Traveller Whiskey, the primary Official Whiskey of Main League Baseball, has unveiled a brand new nationwide marketing campaign titled “Welcome to the Present” forward of the postseason. The cinematic spot, narrated by Traveller co-founder and 11-time Grammy-winning nation star Chris Stapleton, debuted through the Nationwide League Championship Collection opener between the Dodgers and Brewers and aired once more earlier than Sport Two of the ALCS between the Mariners and Blue Jays.
The rollout marks a significant second within the rising partnership between Traveller Whiskey and MLB. The marketing campaign options iconic baseball highlights flashing throughout clubhouse and dugout screens whereas Stapleton’s gritty narration displays the lengthy street to reaching the Main Leagues. “Some moments take years to earn… Perfecting the craft… Seasons of dedication…” Stapleton says because the depth builds earlier than the spot ends with a bottle of Traveller illuminated underneath stadium lights. His remaining phrases seal the message: “Welcome to The Present.”
Traveller Whiskey, a blended whiskey co-created by Buffalo Hint Distillery Grasp Distiller Harlen Wheatley and Chris Stapleton, entered right into a multi-year partnership with MLB earlier than the 2024 season. That settlement made Traveller the primary whiskey model ever to be named an Official Whiskey of Main League Baseball. The collaboration goals to attach baseball’s custom of expertise and neighborhood with the whiskey expertise, inviting followers 21 and older to toast the sport they love.
On the time of the partnership announcement, Stapleton shared his private connection to baseball tradition. “Each time we’re on the street and it occurs to line up, we go to baseball video games. It’s turn into a little bit of a practice through the years. We like to expertise all of the totally different ballparks and benefit from the tradition of no matter baseball city we occur to be in. My spouse and I even went to Sport Six of the World Collection as soon as on our anniversary. Evidently, I’m thrilled Traveller Whiskey goes to be the Official Whiskey of MLB.”
This postseason marks Traveller’s first built-in marketing campaign with MLB, and the model plans to broaden its presence all through future league occasions. From stadium experiences to broadcast integrations, Traveller is positioning itself as a brand new participant in baseball’s long-standing relationship with Americana and custom.
Because the chase for the World Collection heats up, “Welcome to the Present” reminds followers that baseball is concerning the journey as a lot because the vacation spot; a sentiment poured straight into the glass.
