Blake Full of life’s ongoing feud with “It Ends With Us” director Justin Baldoni has taken a surprising new flip after courtroom paperwork revealed explosive claims a couple of behind-the-scenes smear marketing campaign.
Newly unsealed data present Baldoni allegedly employed a high-priced social media “guru” to secretly sway on-line narratives towards Full of life throughout their extremely publicized fallout.
Full of life’s attorneys declare the proof proves her repute was focused, whereas Baldoni’s camp insists any backlash towards the actress was purely natural.
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Courtroom Paperwork Reveal Cash Was Paid To Social Media ‘Employed Gun’
On August 24, 2025, the Each day Mail reported that new courtroom paperwork revealed Baldoni’s manufacturing firm, Wayfarer Studios, paid social media guide Jed Wallace $90,000 for a three-month contract.
As well as, emails confirmed that the actor’s publicist, Melissa Nathan, launched Wallace to Wayfarer’s co-founder Jamey Heath, describing him as somebody who had labored on “monumental” tasks all over the world.
Wallace himself wrote in a single e mail that he would function “in lockstep” with Nathan’s agency however stay “engaged individually.”
The invoices confirmed that he was paid $30,000 in August, September, and October 2024.
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The guide, who as soon as described himself on LinkedIn as a “employed gun” with a “proprietary method for outlining artists and tendencies,” was introduced in on the top of tensions between Blake Full of life and Baldoni.
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Allegations Of ‘Untraceable’ Smear Techniques Towards Blake Full of life Unfold
The outlet defined that texts between Nathan and Heath prompt Wallace’s work went far past monitoring social chatter.
Surprisingly, Nathan outlined a $25,000-per-month plan for “creation of social fan engagement to trip with any damaging accounts, serving to to alter narrative and keep on monitor.”
Moreover, she acknowledged that the providers could be “untraceable.”
A supply conversant in Wallace’s hiring informed the Each day Mail that this meant his staff may use nameless accounts to push pro-Baldoni tales and interact in on-line debates with the actress’s followers.
Whereas the insider admitted that a lot of the negativity towards Full of life had occurred “organically” from actual folks, her attorneys insisted that the messages confirmed proof of a coordinated smear marketing campaign.
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A spokesperson for Full of life informed the outlet, “There may be an amazing quantity of proof documenting the smear marketing campaign instigated by Justin Baldoni, Melissa Nathan, Jed Wallace and the remainder of the Wayfarer Events. All it’s essential to do is have a look at Melissa Nathan’s texts, Baldoni’s responses, and Jed Wallace’s ‘providers.’”
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Wallace Pushes Again On Blake Full of life’s Claims
Amid the brand new revelation, Wallace has strongly denied the allegations, claiming he was solely paid to observe social media for Baldoni’s staff.
As well as, he’s suing Full of life for defamation.
Talking to the Each day Mail, the social media guide’s lawyer, Chip Babcock, famous that his consumer had by no means crossed paths with the Hollywood star.
“Mr Wallace who’s a really non-public particular person has by no means met or spoken to Ms. Full of life. Ever. He has not engaged in a smear marketing campaign towards her at any time limit,” he stated, including that Full of life’s claims had been false statements.
Explosive Inner Messages Floor
The filings additionally included textual content exchanges between Justin Baldoni’s staff that spotlight the chaos behind the scenes.
Nathan’s worker, Katie Case, mocked the 38-year-old’s resolution to market “It Ends With Us,” a narrative about home violence, as if it had been a lighthearted romance.
She wrote in a single group chat, “Somebody has to inform them to develop up – they promoted a film about DOMESTIC VIOLENCE as if it was a foolish rom com. What did they count on?”
She even shared an Instagram submit from Blake Full of life telling followers to “put on your florals” to the theater, including, “Like come on. We had NOTHING to do with that.”
One other particular person within the chat stated the “Gossip Lady” star’s dangerous press was “natural stuff from actual folks making TikToks – not bots.”
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Justin Baldoni Responds To Blake Full of life’s Declare Of Deposition Leak
The brand new revelation comes a couple of weeks after Baldoni’s authorized staff denied Full of life’s declare that they leaked non-public particulars from her deposition to the press.
As reported by The Blast, the 41-year-old’s attorneys argued that Full of life had no proof. “She doesn’t cite any proof. This isn’t shocking as there’s none,” they stated.
In addition they defined that many individuals had entry to the transcript, not simply them.
In accordance with the submitting, Full of life herself, her husband Ryan Reynolds, her authorized staff, and even the catering workers who had been current may have seen the paperwork.
Baldoni’s attorneys additionally famous that they solely filed the complete transcript below seal, which is commonplace process.
However, Full of life’s spokesperson stood agency, saying deposition testimony is meant to stay non-public and that they had been “very happy with the end result of her deposition.”
They added that she appeared ahead to questioning Baldoni and the opposite defendants subsequent.
