Demand Surges for Popular Cloudy Rosé

A particular bottle of rosé wine has taken the UK by storm, experiencing such high demand that it’s frequently flying off shelves. The Trouble Cloudy Rosé, available at Marks and Spencer, has garnered rave reviews online, with many consumers describing it as ‘divine’ and ‘delicious’. Some enthusiasts have even gone as far as to claim that the £12.50 beverage rivals bottles costing upwards of £50.

Retailer Struggles to Meet Demand

The wine’s immense popularity, amplified by social media buzz, has led to near-constant sell-outs. A senior wine buyer for M&S, Joseph Arthur, commented on the situation, stating, “We literally can’t keep it on the shelf right now, it’s been so popular.” He added that restocking is anticipated for the following week.

Understanding Cloudy Wine

Trouble Rosé originates from the Languedoc region in southwestern France, crafted from Syrah and Grenache grapes. Notably, it is produced by Gerard Bertrand, a former professional rugby player who also produces Jon Bon Jovi’s rosé, Hampton Water.

What Makes It Cloudy?

Unlike conventional clear wines, which undergo fining and filtration to remove yeast and proteins, cloudy wines retain these elements. While these particles are harmless, they can sometimes impart bitter notes or a gritty texture. Standard winemaking processes involve mechanical filtration through pads or membranes and the use of fining agents like gelatin, egg whites, isinglass, bentonite clay, activated carbon, and plant-based proteins. The use of animal-derived fining agents means such wines cannot be labeled as vegan.

The Rise of Natural Wine

The current surge in popularity for unfiltered wines like Trouble Rosé aligns with the growing natural wine movement. This trend favors wines that retain their inherent characteristics, offering a more complex tasting experience. Unfiltered wines can contain sediment that contributes to a fuller, more interesting mouthfeel, often with a yeasty character reminiscent of baked goods, similar to champagne but without the bubbles.

A Taste Test Verdict

In a recent tasting session for a podcast episode, the wine was sampled alongside Alan Carr and Lee Peart. The consensus was overwhelmingly positive. Described as having a fun, strawberry-forward profile with a patisserie-like quality, akin to freshly baked strawberry shortcake. One participant noted, “Ooh, it’s all strawberries and cream.” Another added, “This would be great on a summer’s day.”

Personal Review

The wine presents a beautiful pastel pink hue with a full-bodied, lingering texture. Despite being dry, it offers distinct strawberry yogurt notes, complemented by hints of brioche and candied raspberry on the finish.

Tips for Enjoyment

For those looking to try Trouble Rosé, it’s advisable to consume it relatively quickly. The absence of filtration means bacteria can remain, potentially affecting the wine’s quality over time. Proper storage in a cool, dry place, away from fluctuating temperatures, is recommended, especially if planning to save it. With National Rosé Day approaching on June 15, securing a bottle when stock is replenished is advisable to avoid disappointment.