Grammy-nominated DMV rapper Wale has teamed with Nike to launch the brand new “Ice” colorway of the Nike GT Future, a collaboration rooted deeply in Washington, D.C.’s basketball heritage. The marketing campaign’s industrial stars Wale, actor Gbenga Akinnagbe, and standout level guard Ant Brown of Archbishop Carroll Excessive Faculty.
Directed by Pierre Edwards and government produced by Kazz Laidlaw, the advert highlights D.C.’s lengthy historical past of shaping elite basketball expertise, referencing legends like Kevin Durant, Carmelo Anthony, Victor Oladipo, and Juan Dixon. The spot ends with a close-up of the sneaker set to Wale’s observe “Michael Fredo” from his new album every little thing is rather a lot., launched final month through Def Jam.
The Nike GT Future “Ice” version will retail for $200 and drops Saturday, Dec. 13, completely at choose Foot Locker shops. A particular activation will happen at Foot Locker Hillcrest Heights in Maryland, the place Wale will seem earlier than heading to Ballou Excessive Faculty to host a 1-on-1 match with Nike, Foot Locker, and The Subsequent Chapter.
The marketing campaign blends music, sports activities, and neighborhood satisfaction, spotlighting the DMV’s lasting affect on basketball and galvanizing younger athletes to put money into their hometown legacy.
