Soccer followers simply received some excellent news, and it comes from an surprising supply: gymnastics famous person Livvy Dunne.
On August 18, Fanatics Sportsbook formally launched its new marketing campaign that includes athlete and cultural famous person Dunne, selling the corporate’s newest adverts for its 2025 soccer initiatives.
Livvy Dunne is simply the newest high-profile athlete to affix the Fanatics workforce, a transfer that underscores the model’s dedication to delivering a premium, fan-first expertise.
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Livvy Dunne Is Serving to Fanatics Sportsbook Clarify Why They’re The App To Use This Soccer Season
Dunne, 22, is the newest big-name athlete to workforce up with Fanatics Sportsbook to advertise its game-changing insurance policies.
This time, the LSU alum is headlining the brand new digital collection, “Defined by Livvy Dunne,” the place she playfully breaks the fourth wall in a wide range of eventualities.
The adverts, directed by Grammy-winning filmmaker Calmatic, who’s finest identified for his work with Lil Nas X and final yr’s Tremendous Bowl halftime present performer, Kendrick Lamar, will even debut the corporate’s new epic tagline: “Successful Hits Totally different Right here.”
The brand new tagline is especially becoming given the enlargement of the corporate’s Honest Play coverage.
For these unfamiliar, up to now, if a consumer positioned a wager on an athlete who received injured within the first quarter, the Honest Play rule would void the wager and recalculate the chances.
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The enlargement, nevertheless, now covers all the first half of all skilled soccer video games if a participant is dominated out as a consequence of harm.
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What Else Is Taking place With Fanatics Sportsbook?
And that is not all there’s for bettors to be pleased about.
The corporate can also be highlighting its Gameday Assure, which provides new prospects as much as $100 in FanCash again if their first soccer wager loses on gameday.
The corporate’s FanCash rewards program additionally returns for the 2025 soccer season, permitting customers to redeem the loyalty foreign money for attire, Bonus Bets, and extra throughout the Fanatics ecosystem.
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Livvy Dunne Is ‘Excited’ About Her Partnership With Fanatics Sportsbook
Fanatics Sportsbook’s newest initiatives solely emphasize the corporate’s dedication to delivering an unparalleled gaming expertise to its customers.
“As a disruptor model, Fanatics Sportsbook is rewriting the class playbook,” stated Selena Kalvaria, Fanatics Betting and Gaming CEO, in line with a press launch despatched to The Blast. “By leveraging the facility of Fanatics and dealing with a cultural power like Livvy, we’re telling our story in a approach that expands our attain with current betting audiences – and speaks to new ones, too. With Livvy, we have now a nationwide champion exhibiting up in surprising methods to elucidate what makes Fanatics Sportsbook totally different, and extra rewarding, for sports activities followers.”
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Dunne additionally opened up about partnering with Fanatics, calling herself a “proud member” of the corporate’s household earlier than explaining how “excited” she was to assist introduce audiences to sports activities in a “recent approach.”
Relating to the Fanatics Sportsbook app, out there on iOS and Google Play, Dunne referred to as it “straightforward to make use of, genuinely enjoyable, and makes the entire expertise really feel extra like being a part of the sport.”
Fanatics Is Used To Being The Normal
The corporate’s resolution to develop the Honest Play coverage to all the first half of all NFL video games for the 2025 season is probably going not a shock to Fanatics loyalists, contemplating the sportsbook has prioritized the fan expertise since its launch in 2023.
In 2025, in the course of the NBA playoffs, Fanatics made headlines after refunding over $500,000 in bets when Golden State Warriors star Stephen Curry went down with an surprising harm.
The identical occurred when Boston Celtics participant Kristaps Porzingis and Indiana Pacers star Tyrese Haliburton suffered accidents.
Based on a earlier report from The Blast, Fanatics stood behind their resolution to refund bets, calling it “the precise factor to do.”
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Livvy Dunne Is not The Solely Excessive-Profile Athlete Working With Fanatics
One more reason Fanatics Sportsbook has generated a lot constructive buzz in and across the betting neighborhood is its dedication to partnering with high-profile athletes who’ve a compelling story to inform.
For instance, in June 2025, Fanatics introduced its collaboration with former NFL participant Johnny Manziel and his common weekly podcast, “Glory Daze.”
Throughout the present, the Cleveland Browns alum sits down with athletes and cultural figures to have “genuine conversations” about all the pieces from careers to never-before-heard tales.
Moreover, in the course of the present, Manziel transforms into his alter ego, “Johnny Fan Money,” highlighting the corporate’s world sports activities retailer and sportsbook.
