Matthew McConaughey and his spouse, Camila McConaughey, are ringing in Labor Day Weekend the Texan means, with tequila, beer, and loads of enjoyable. The couple has formally topped their model, Pantalones Natural Tequila, the “Official Tequila of the Pants Drop,” simply in time for the vacation and school soccer kickoff. What started as a cheeky ardour challenge has shortly grown right into a coast-to-coast success story, with Pantalones now out there nationwide lower than a yr after its debut, giving followers throughout the U.S. the possibility to boost a glass of Camila and Matthew McConaughey’s premium natural tequila.

As an alternative of sophisticated cocktail recipes, the McConaugheys are maintaining it easy this vacation weekend. Of their newest marketing campaign, the duo reveals off the “Pants Drop,” a daring, no-fuss drink that drops a shot of Pantalones Natural Blanco Tequila straight into an ice-cold beer.

Excellent for barbecues, tailgates, or yard get-togethers, it’s a straightforward, festive solution to toast the lengthy weekend with out spending half of it mixing drinks.

Within the playful new video, Matthew McConaughey explains, “Generally you don’t have time for a flowery blended drink, all measured out. Enter the pants drop.”

Camila chimes in with, “Take one shot of Pantalones Natural Tequila…” to which Matthew provides, “Drop it in a tall chilly glass of beer, and simply let the pants drop, so to talk.”

“Works within the Kalahari. Works in Spain. Additionally works proper right here in Texas,” he added earlier than Camile says, “So bottoms up…”

Matthew then indicators off, “or bottoms down.”

Need to have fun Labor Day just like the McConaugheys? The excellent news is, their signature cocktail couldn’t be simpler.

• 2 oz Pantalones Natural Blanco Tequila
• 1 pint of beer (ice-cold, in fact)

Begin by pouring your favourite beer right into a pint glass. Subsequent, fill a shot glass with Pantalones Natural Blanco Tequila. Now comes the enjoyable half: drop the tequila shot straight into the beer, therefore the “Pants Drop.” Increase your glass, bottoms up… or as Matthew would say, bottoms down.

When the couple co-founded Pantalones Natural Tequila, they wished to strip away the pretension that’s crept into the booming tequila market and produce the main focus again to what it’s actually about: connection, pleasure, and a very good time.

“We’re valuable about our tequila, not our pants,” Camila and Matthew McConaughey joked in an announcement to PEOPLE Journal. “With the explosion in recognition of tequila, there’s a stage of snootiness that’s crept into the class. Folks now speak about tequila the best way they speak about wine. Whereas we’re all for being captivated with tequila, we wished to remind those who, above all, it’s meant to be enjoyable.”

That spirit of enjoyable is on the core of all the things they do with Pantalones, from cheeky advert campaigns that includes the couple going pants-free to stadium collaborations. This tequila model is like no different.