Will Smith has spent 4 a long time redefining what it means to be a worldwide entertainer. From Grammy-winning rapper to sitcom star, blockbuster actor, producer, and creator, Smith’s profession has been constructed on reinvention. Now, he’s channeling that very same power into the spirits world as the worldwide creative director behind Dictador Rum’s new Recreation Change rassortment.
Produced in collaboration with Dictador CEO and proprietor Mariusz Jawoszek, The Recreation Changer is greater than a celebrity-backed bottle. It’s an announcement about craftsmanship, artwork, and cultural connection. The Colombian rum options refined notes of caramel, dried citrus, honey, and oak, wrapped in hanging bottles paired with graffiti-style Kong sculptures designed by French artist Richard Orlinski. The visible homage spans 5 a long time of Orlinski’s work whereas subtly nodding to Smith’s personal origin story—from The Contemporary Prince of Bel-Air to worldwide icon.
Jawoszek says Smith was a pure match. “In my technology, we grew up on Will’s films,” he explains. “He’s an icon of movie, music, and artwork. It’s troublesome to think about a greater persona to collaborate with.” For Jawoszek, Dictador’s philosophy is straightforward: the essence is within the bottle, whereas the encircling artwork and collectibility amplify its power.
Smith’s relationship with the model started in Cartagena whereas filming Gemini Man in 2019. Although not historically a rum drinker, he was drawn to Dictador’s creative imaginative and prescient and Jawoszek’s dedication to creativity. “What received me about Mariusz is absolutely the dedication to artwork,” Smith says. “I consider artwork brings individuals collectively and elevates humanity.”
That perception underpins Smith’s broader mission with Dictador—world collaboration. He sees the partnership as a gathering level between cultures: a Polish entrepreneur, a Colombian rum legacy, and an African-American inventive director united by shared function. “When persons are trying ahead proper now, it doesn’t really feel nearly as good as trying again,” Smith displays. “Nostalgia is essential—honoring our previous whereas creating the longer term collectively.”
Smith has been busy, he launched his first album in 20 years, Based mostly on a True Story, appeared in Bel-Air, and ready for tasks like I Am Legend 2. He’s additionally embracing the vacations nearer to house, prioritizing household and custom.
With Dictador’s Recreation Changer, Smith is pouring greater than rum right into a glass—he’s pouring intention. Every sip is devoted to connection, creativity, and constructing bridges throughout cultures, proving that evolution, very similar to an incredible spirit, solely will get smoother with time.
