Public relations figure Roxy Jacenko has officially severed ties with Australia, selling her Sydney assets and transferring ownership of her public relations agency to embark on a new life in Singapore. Having resided in the city-state for the past three years, Jacenko has spent recent months systematically divesting her Sydney holdings. This includes the sale of furniture, a luxury Range Rover, and coveted number plates that achieved $309,000 at auction.
Jacenko Closes Australian Business Chapter
Further marking the end of her Australian business ventures, Jacenko has handed over her agency, The Ministry of Talent, to an employee, Emily Hayman. This move signifies a definitive closure to the enterprise that established her as a prominent figure in Australian public relations. Sources indicate that Jacenko is thoroughly enjoying her life in Singapore and has no intention of returning to Australia permanently. A close friend shared with The Daily Telegraph that Jacenko’s daughter, Pixie, is thriving in her Swiss schooling, while son Hunter is equally content in Singapore.
Jacenko’s departure represents a significant shift for an individual who was once a constant presence in the Australian media landscape, largely due to her high-profile lifestyle, celebrity connections, and extensive public relations network. In recent years, Jacenko, who previously seemed to embrace public attention, has increasingly withdrawn from the spotlight. Reports suggest she now declines numerous media inquiries, and her social media activity has become less frequent. Once known for candidly sharing details of her glamorous life, Jacenko now maintains a more private profile regarding her overseas experiences.
Husband’s Remarkable Success in AI Sector
Concurrently with Jacenko’s retreat from public life, her husband, Oliver Curtis, has experienced a remarkable professional transformation. The former investment banker has amassed an estimated net worth of $1.25 billion, driven by the swift ascent of Firmus Technologies, an artificial intelligence infrastructure company he co-founded. Firmus Technologies is reportedly considering a public listing on the Australian stock market and has secured substantial investment from prominent entities such as Nvidia and Blackstone.
These developments signal a new era for the couple, diverging significantly from their previously high-profile existence in Sydney, where they were frequent attendees of social events and often featured in society pages. With Jacenko’s Australian business operations now transferred and her Sydney property being liquidated, the family is focusing its future endeavors internationally. Meanwhile, Curtis’s considerable success in the AI field continues to reshape their financial standing.
Relocation to Singapore and Initial Impressions
The family, including daughter Pixie, aged 15, and son Hunter, aged 12, relocated from Sydney to Singapore in 2023. At the time of the move, Jacenko commented on the refreshing anonymity she experienced in Singapore. She described the experience to the Sydney Morning Herald as liberating, noting the absence of preconceived notions or expectations from others. “In Singapore it was ‘Roxy who?’… I actually found it really refreshing, a bit liberating,” she stated.
The relocation was prompted by an employment opportunity for Oliver Curtis in Singapore. Following his move, Jacenko proceeded to close some of her Australian businesses to join him. This strategic shift underscores a deliberate decision by the couple to build their future in a new environment, leveraging Curtis’s burgeoning career in the technology sector while Jacenko steps back from the intense public scrutiny she previously navigated in Australia.
Future Outlook and Family Well-being
The family’s decision to establish their permanent residence in Singapore reflects a desire for a different pace of life and new opportunities. Jacenko’s transition from a high-profile PR figure to a more private individual abroad, coupled with Curtis’s significant financial achievements in the rapidly evolving AI industry, paints a picture of a couple successfully navigating a major life change. Their children’s positive adaptation to their new environments—Pixie in Switzerland and Hunter in Singapore—further supports the notion that the move has been beneficial for the entire family.
As Firmus Technologies continues its growth trajectory, with potential implications for the Australian stock market, the couple’s financial future appears robust. This international chapter marks a distinct departure from their earlier years in Sydney, characterized by public visibility and entrepreneurial endeavors in the media and finance sectors. The current focus on international living and technological innovation suggests a long-term commitment to their new life in Singapore and beyond.




