Addison Rae is heating up the denim sport and sparking loads of comparisons to Sydney Sweeney alongside the way in which. The 24-year-old TikTok famous person simply dropped a scorching new marketing campaign with Fortunate Model, the place she went topless, oiled up, and even pulled her denims right down to her ankles to advertise her new Addison Extremely Low Flare line. The marketing campaign additionally included a video of Addison Rae dancing provocatively, sending followers right into a frenzy on social media.

In one placing shot, Addison sprawled throughout a row of theater seats in a tiny white bandeau that flaunted her cleavage and toned midriff.

Different photographs confirmed her fully topless, hiding behind a door with nothing however her bra hanging from the knob, or teasing followers by tugging her denims off whereas flashing a sultry stare. At one level, she paired the daring appears with towering red-bottom heels, believed to be Louboutins.

The timing of Addison’s denim debut comes simply weeks after Sydney’s controversial marketing campaign with American Eagle, which drew backlash for leaning into the phrase “good genes.”

In Sydney’s clip, she buttoned up a pair of denims whereas narrating, “Genes are handed down from mother and father to offspring, typically figuring out traits like hair shade, persona and even eye shade… my genes are blue.” Whereas the cheeky pun may need landed with some, critics blasted the advert as racially insensitive, accusing the model of selling “Nazi propaganda” by highlighting Sweeney’s blonde hair and blue eyes.

Now, Addison’s Fortunate Model rollout has followers drawing direct comparisons. One reader of The Day by day Mail‘s report quipped, “lol by no means seen extra Jean advertisements in my life.” One other teased, “Now THESE are good genes.” A 3rd joked, “Dang denims corporations coming in scorching.”

In the meantime, another person stated, “This one does have higher genes!” One other wrote, “I’m guessing her genes are brown, which is appropriate. Blue eyes appear to set off lots of people,” and another person commented, “Intercourse sells. Perhaps it’s the tip of the period of woke promoting.”

Past her steamy Fortunate Model marketing campaign, Addison Rae has been making waves within the music world. On Thursday evening, the TikTok star-turned-pop newcomer hit the Grammy Museum rooftop in Los Angeles for an intimate occasion celebrating her debut album “Addison.”

Backed by collaborators Elvira Anderfjärd and Luka Kloser, Rae delivered stripped-down variations of three tracks, “Weight loss plan Pepsi,” “Headphones On,” and “Fame Is a Gun.” Followers packed the rooftop, singing alongside passionately throughout “Weight loss plan Pepsi” because the stage shimmered with sunflower décor to match Rae’s vintage-inspired costume and the yellow hues of her album artwork. “That is so… intimate,” Rae quipped between songs, leaning into the comfy, low-key environment of her first L.A. headlining efficiency.

Addison’s breakout hit “Weight loss plan Pepsi” has taken on a lifetime of its personal, even touchdown an surprising orchestral makeover because of Broadway star Ben Platt.

At this 12 months’s Las Culturistas Tradition Awards, Platt delivered a dramatic, emotional model of the observe that rapidly went viral. When Addison stopped by Zane Lowe’s Apple Music present, he requested the query everybody was questioning.

“‘Weight loss plan Pepsi’ and Ben Platt, we gotta ask what you assume as a result of it was such a tremendous, dramatic, emotional tackle this good fashionable pop track,” Lowe prompted.

Addison confirmed she had seen the efficiency and was blown away. “It was a really full circle second as a result of a number of the individuals who labored on that track, I had labored with on my EP, in order that was humorous and full circle,” she shared, calling the duvet “superb.”