Aldi Named Which? Best Value Brand of the Year

Discount supermarket Aldi has been awarded the title of Which? Best Value Brand of the Year at the annual Which? Awards ceremony held in London. Judges praised the retailer for its “strong performance across a wide range of budget-friendly products,” noting that it provides “high-quality options” that enable shoppers to save money “without compromising on performance.”

£200 Voucher Giveaway for Families

To mark the achievement, Aldi has launched a giveaway offering five lucky winners £200 in vouchers each. These vouchers can be used across Aldi’s full product range—including fresh fruit and vegetables, cupboard staples, household items, and health and beauty products. The promotion is designed to help families stretch their budgets on everyday essentials.

Julie Ashfield, Chief Commercial Officer at Aldi UK, stated: “Being named Which? Best Value Brand of the Year is fantastic recognition for Aldi and reflects our commitment to providing shoppers with high-quality products at unbeatable prices. We wanted to celebrate by giving families across the UK the chance to win vouchers and help make their money go further on everyday essentials.”

Price Cuts Reinforce Value Promise

Since the start of 2026, Aldi has reduced prices on hundreds of products, including fresh food, frozen items, household staples, and toiletries. These cuts reinforce the retailer’s ongoing commitment to offering affordable, high-quality goods. Whether shoppers are stocking up for weekly meals or planning special family dinners, Aldi continues to deliver value across every aisle.

How to Enter

To enter the giveaway, participants must fill out the online entry form. The competition closes at 23:45 on Tuesday, 30th June, 2026. No purchase is necessary, and winners will be selected at random.