Thousands of attendees flock to Broken Hill for the biannual Agfair event, undeterred by soaring fuel prices. Producers from South Australia invest over $1,000 in fuel for the long haul, viewing the trip as essential for networking and showcasing livestock after challenging years.
South Australian Stud Owners Embrace the Journey
Warren Beattie of Mallee Hill stud in Ceduna drives more than 900 kilometers to display his rams to buyers. The round trip costs him around $1,000 in fuel, yet he finds it worthwhile. “I love coming up here, it’s a great atmosphere. I have a couple of clients up here so great to catch up with them,” Beattie says. “If people are buying our rams then it is only the right thing to do to come and show them what we have.”
Beattie notes that strong demand in the sheep industry offsets expenses like fuel and accommodation.
Merino Producers Pack Fuel as Safeguard
Steve Lawrie and his daughter Emily from Collandra Merinos at Tumby Bay transport 12 rams, departing early Thursday and arriving by afternoon. They seek new markets, building on success from two years prior. This year, they pack extra fuel for the first time. “Once you start travelling with livestock you can’t stand still for very long,” Lawrie explains. “If you happen to come across where you need fuel and the service station is empty well you would be in a little bit of strife, so it’s more of a safeguard thing.”
Showcasing Top Genetics
Robert Sullivan, president of Merino SA and owner of Greenfields Stud at Hallett, highlights the event’s value in presenting superior South Australian genetics. Many studs sell into western New South Wales, making face-to-face meetings crucial. “We have some of the best genetics from South Australian studs that a lot of buyers want,” Sullivan states.
Sullivan dismisses concerns over rising living costs impacting attendance. “Obviously the cost has gone up and it’s something that everyone will take into account, but I think it is very important to still get to these types of events,” he says. Hands-on inspection of rams beats online photos, aiding future sales.
Events like Agfair foster industry check-ins amid optimism from improving meat and wool prices after tough years. “A lot of the country has had a pretty tough run the last couple of years, but there is certainly a lot more optimism and confidence out there at the moment,” Sullivan adds.
Strong Turnout Boosts Local Economy
The two-day event features 300 exhibitors, including livestock studs from South Australia. Terry Smith, grazier and Agfair vice president, welcomes the robust crowds. Recent rains encourage spending. “It’s great to see these guys roll up even with the way that fuel prices have been,” Smith remarks. Exhibitor and attendee numbers exceed expectations, avoiding COVID-era lows.
