Sourdough bread gains popularity for its digestibility, nutritional benefits, and minimal impact on blood sugar levels. Shoppers often prefer grabbing a loaf during weekly grocery runs over baking from scratch.

Why Sourdough Choices Matter

With numerous options available, selecting the best sourdough for flavor and texture proves challenging. Recent taste tests highlight one standout performer among supermarket offerings.

Top Choice: M&S San Francisco Style Sourdough

The M&S San Francisco Style Sourdough loaf delivers the iconic tangy flavor and chewy texture associated with the city. M&S describes it as: “Crafted using traditional methods and a distinct starter, it has a crisp crust and a soft, airy interior.”

This loaf maintains freshness for several days in a bread bin. It features a softer texture and milder tang compared to Jason’s Sourdough white loaf. The crumb and crust offer less chewiness, making it ideal for everyday use. It freezes effectively and appears pre-sliced in some stores.

Versatility and Value

Despite a higher price point, the loaf sees no waste due to its consistent mild flavor. It excels toasted with butter or as the base for crispy toasties. Taste tests confirm it surpasses options like Tesco’s bakery sourdough.

Availability across stores encourages repeat purchases, extending to other premium items from the retailer.