Lilith Wildwood, a 56-year-old psychotherapist and modern witch from Nottinghamshire, generates £44,000 annually by guiding women in transforming their mystical talents into thriving online ventures. Her approach blends psychology, inner work, and practical business strategies, emphasizing Tarot, symbolism, and personal transformation over traditional spellcasting.
Early Life and Career Challenges
Lilith grew up in a single-parent household where finances were tight. Her mother worked full-time, yet meals sometimes consisted of a shared boiled egg. After earning a degree in Performing Arts and an MA in psychotherapy, Lilith struggled to hold conventional jobs. A recent autism diagnosis explained her sensitivity to office environments, making traditional employment untenable.
What Being a Witch Means
“I have identified as a witch since childhood,” Lilith explains. “It involves consciously engaging with intuition, symbolism, altered states, and the interconnectedness of reality.” Her practice draws on Tarot, Qabalah-based models, and profound inner work to foster internal shifts that manifest external changes. This method prioritizes psychological awareness, embodiment, and transformation.
Building a Profitable Path
Lilith began hosting mysticism groups while home-educating and relying on benefits. As a single parent, earnings remained low, leading to £15,000 in debt. Once her child left home, she expanded to three weekly groups of up to 13 participants each, alongside a private psychotherapy practice, steadily clearing the debt and saving £3,000.
She traveled for two years across Asia, Australia, and America, delivering online sessions with minimal expenses. Returning in 2015, Lilith purchased and lived in a repaired 25-year-old van for two years, further reducing costs. After lodging and facing displacement during Covid, she sofa-surfed while scaling her online business, saving £20,000 for a deposit on a shared-ownership detached bungalow in 2023.
Services and Client Impact
Lilith equips women with mystical skills—such as Tarot readings, healing, and psychic work—to launch sustainable online businesses. Offerings include professional sessions, spiritual courses, workshops, and circles. In the past year, she trained 30 students in a year-long program and 150 in shorter courses. One-to-one business mentoring reaches £450 per session, while psychotherapy sessions cost up to £160. Group programs remain affordable to broaden access.
Monthly Finances
Her annual gross income stands at £44,000, netting £36,000 after expenses. A typical month breaks down as follows:
- Income: £3,573
- Mortgage and rent: £1,500
- Council tax: £158
- Water, energy, TV license: £182
- Internet and streaming: £53
- Car insurance: £40
- Groceries (self and cat): £610
- Phone and travel: £60
- Car loan: £118
- Life and health insurance: £180
- Business expenses: £121
- Tax savings: £500
Motivations and Challenges
“Many clients say my work has empowered them or even saved their lives,” Lilith shares, fueling her dedication across psychotherapy, mysticism, and business coaching. Embracing the ‘witch’ label serves a political purpose, reclaiming skills like healing despite stigma—such as online trolls or skepticism about charging for spiritual services.
Maintaining homeownership presents her greatest financial hurdle at £1,500 monthly, but it offers security after decades of instability. Lilith saves £500-£1,000 monthly, primarily for taxes, indulging sparingly in needs like a £1,000 hot tub for disability-related exercise.
Financial Advice and Misconceptions
Her top tip: “Avoid debt at all costs—it’s expensive and exacerbates difficulties.” Lilith employs ‘money magic’ rituals for calm and focus during struggles. Modern witches, she clarifies, are intuitive, analytical individuals using consciousness and symbolism for real transformation, not fantasy. Success requires translating mystical work into accessible, benefit-focused language to overcome mistrust.
